Forrester eCommerce

JANUARY 9, 2023

Forrester has identified five key predictions for 2023, and this blogs highlights three of them for India B2B Marketing leaders. Delayed or inadequately thought through decisions can have adverse impact on your business.

B2B 195

B2B Marketing Supplies Blog 195

Forrester eCommerce

DECEMBER 16, 2020

In the eighth post in Forrester’s 12 days of Christmas blog series, we offer the eight B2B content best practices of “Contentukkah,” the annual holiday commemorating well-written assets.

B2B 292

B2B Blog Operations Marketing 292

Kissmetrics

MARCH 22, 2021

Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. Just take a look at one of my first blog posts that I wrote on August 31, 2005. Just take a look at one of my first blog posts that I wrote on August 31, 2005. But back then there weren’t many blogs. Of course not.

Blog 363

Blog SEO B2B Marketing 363

Forrester eCommerce

APRIL 12, 2024

This blog post is a brief overview of the 2024 B2B Summit North America session, "Building a Connected Messaging Team That Drives Alignment," where VP, Principal Analysts Barry Vasudevan and Ian Bruce will discuss current state of B2B messaging, companies that get it right, and how to build your connected messaging team.

B2B 242

B2B Blog Marketing 242

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising: What Is It? B2B Advertising With Google.

B2B 347

B2B Social Media Merchant Services Reference 347

Forrester eCommerce

JUNE 23, 2021

Dealing with B2B content data dilemmas? Learn how to build content measurement dashboards to achieve better insights in our latest blog post.

B2B 275

B2B Blog Operations Marketing 275

Kissmetrics

MARCH 29, 2021

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is.

Blog 328

Blog Social Media Other Books 328

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, you can’t just create the occasional blog post or paid ad and hope to generate results. However, you can’t just create the occasional blog post or paid ad and hope to generate results. Why Do You Need a B2B Content Marketing Strategy?

B2B 314

B2B B2C Multi-channel Marketing 314

Groove

DECEMBER 29, 2020

Regardless of business size, the purpose of an eCommerce blog is to engage customers in a conversation. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. The catch is of course, what topics do you blog about? eCommerce Blog Ideas To Increase Engagement. Share Your Experiences.

Blog 322

Blog eCommerce Marketing Demo 322

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Need help with your B2B marketing needs?

B2B 195

B2B Marketing Merchant Services Webinar 195

Groove

MARCH 11, 2022

The Basics of B2B Marketing. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. However, this blog is bringing B2B marketing back to the basics. Optimize for SEO. Utilize Paid Media Advertising. Conclusion.

B2B 150

B2B Merchant Services Marketing PPC 150

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. The best strategy for increasing B2B sales?

B2B 290

B2B Social Media Shipping Costs Marketing 290

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Fabric

FEBRUARY 15, 2021

trillion B2B (business-to-business) e-commerce industry. B2B e-commerce is notably different from B2C retailing, and building software for this industry poses a unique set of challenges. Most articles about building e-commerce software focus on B2C (business-to-consumer) settings.

eCommerce 246

eCommerce B2B eCommerce Software B2C 246

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

Forrester eCommerce

MAY 29, 2023

This blog shares quick thoughts for marketing executives and operations leaders in those areas with recommendations for building these capabilities. As a regional marketing leader, in any one of these states, the right mindset and capabilities to find balance and synergy are important to keep your team continuing to perform and shine.

Operations 195

Operations B2B Recommendation Blog 195

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. of marketing managers stay up-to-date via blog posts compared to just 41.6% Ecommerce Blogs. Businesses that have a blog drive twice as much email traffic as those that don’t.

Blog 158

Blog White Paper SEO Marketing 158

Forrester eCommerce

AUGUST 11, 2023

A one-size-fits-all go-to-market strategy is nonexistent, but B2B organizations need a methodology in place to support the creation of an audience-focused go-to-market strategy.

Marketing 195

Marketing B2B Blog 195

BigCommerce

MARCH 15, 2018

This why the number of blog posts produced each day is so high ( 2 million ) and why the SEO game has gotten so competitive. Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Forrester eCommerce

MARCH 16, 2021

Building a global campaign content strategy that works across local markets is a challenge for most B2B marketing organisations. In her latest blog post and upcoming webinar, Lisa Gately outlines how regional marketers can drive the conversation in three areas to improve audience-centricity, decision-making, and content collaboration.

B2B 475

B2B Webinar Blog Improvements 475

GetElastic

AUGUST 8, 2019

In the coming months, we’re going to see the role of marketplaces increase in B2B. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. And, it’s because marketplaces can bring a variety of products.

B2B 142

B2B eCommerce Blog Consumer 142

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Kissmetrics

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios. Diferenças entre B2B e B2C. O que é marketing B2B?

B2B 204

B2B B2C Marketing Vend 204

GetElastic

JANUARY 6, 2020

As a B2B supplier, maybe you associate automation with marketing automation. But B2B automation doesn’t have to be about robot order pickers, self-driving delivery trucks, or artificial intelligence skynet-like programs. Let’s look at five ways that automation could improve your B2B ecommerce business today. Reduce Errors.

B2B 155

B2B eCommerce eCommerce Platforms Shipping Costs 155

GetElastic

SEPTEMBER 26, 2019

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163

B2B eCommerce Multi-channel White Paper 163

GetElastic

DECEMBER 16, 2019

Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. But in order to meet the demands of the emerging digital-first B2B buyer, organizations need to take a hard look at their current digital offerings and make a change.

B2B 142

B2B eCommerce EDI Workshop 142

GetElastic

MAY 21, 2019

A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. .

B2B 157

B2B eCommerce Merchant Services Supplies 157

GetElastic

SEPTEMBER 13, 2021

Following the recent blog for the release of Account Management for Elastic Path Commerce Cloud , we've now added support so you can start managing your accounts within Commerce Manager , the ability to allow account members to login via a username and password, and support for Addresses for an account. Commerce Manager Support.

B2B 142

B2B Management Document Events 142

GetElastic

SEPTEMBER 30, 2019

B2B companies are thinking about personalization all wrong. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. While B2B buyers in similar industries may exhibit similar browsing patterns, they have completely different, very specific end needs.

B2B 121

B2B Payment Services B2C Recommendation 121

Forrester eCommerce

JUNE 23, 2020

During our recent Summit and CX North America virtual events and in many reports and blogs, Forrester analysts have provided guidance about how best to respond, today and in the coming […]. Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade.

B2B 468

B2B Events Marketing Blog 468

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

GetElastic

JULY 19, 2019

Miller gave us the low-down on what personalization means for B2B organizations and the challenges it poses for B2B ecommerce practitioners. Check out our Q&A session: What are some of the trends you’re currently seeing in the B2B space? What does personalization mean for B2B?

B2B 140

B2B B2C eCommerce Channel 140

RTP blog

MARCH 24, 2017

Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. These systems monitor the ever-increasing number of B2B transactions and notify supply chain managers of potential service disruptions.

B2B 218

B2B Drop Ship Shipping Costs eCommerce 218

Omniconvert

APRIL 10, 2020

The post Nathan Latka podcast: Seize the B2B investment opportunity appeared first on ECOMMERCE GROWTH Blog. In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Nathan Latka, a serial.

B2B 131

B2B Blog eCommerce Channel 131

Forrester eCommerce

APRIL 14, 2022

For more than 20 years, the MQL (marketing qualified lead) has been the focus of most B2B revenue processes. In part 1 of a four-part blog series, we explore why the MQL era is antiquated and needs to end immediately. But it fails in providing actionable insight and drives misalignment across various functions in the process.

B2B 283

B2B Blog Marketing Customer 283

Fabric Blog

JUNE 2, 2021

Business-to-business (B2B) commerce describes transactions involving businesses as both the buyer and seller. While it may not get the same attention as business-to-consumer (B2C) commerce, B2B commerce is massive. In 2019, the B2B e-commerce market was valued at $12.2

B2B 98

B2B eCommerce Marketing eCommerce B2C 98