How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

A Just-Published Forrester Wave™ Proves That B2B Commerce Suites Have All Grown Up

Forrester eCommerce

We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B.

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The Wholesale Distributor’s Guide to Launching an Ecommerce Channel

BigCommerce

While B2B companies have been insulated from the disruption,… B2B EcommerceThe digital economy is disrupting the world as we know it.

Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Emerging tech to meet B2B buyer expectations 

GetElastic

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 116

Adapting B2B Integration To Support Distributed Commerce

Retail TouchPoints

Today’s distributed commerce environment — with its improved digital shopping technologies and widespread adoption of multiple commerce channels — demands greater supply chain agility to drop-ship merchandise when and where the customer wants it.

B2B 254

The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

GetElastic

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. The B2B ecommerce market is growing bigger every day.

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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

Retail TouchPoints

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers.

B2C 195

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy.

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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).

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Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. Different channel or medium.

B2B 525

Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

Forrester eCommerce

chief marketing officer (CMO) marketing & strategy B2B Marketing b2c marketing innovation market imperative Marketing marketing innovation playbook processMarketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover.

B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

GetElastic

With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived.

B2B 135

Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses.

B2B 274

Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. But so is the fact that B2B is outdoing B2C in online revenue. trillion from online sales in 2017, B2B outdid it by not 100% or 200%- but a solid 234.78%.

B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs.

B2C 174

Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester eCommerce

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. B2B marketing B2C marketing integrated marketing (cross-channel) marketing automation marketing resource management (MRM) B2B Marketing b2c marketing CCCM content marketing l2rm Marketing Marketing Automation MRM RTIM TCMA Through-Channel

3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers

Kibo

Manufacturers may hesitate to invest in eCommerce because of potential channel conflict with […]. The post 3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers appeared first on The Omni Channel. Distributed Order Management eCommerce Uncategorized B2B D2C

B2B 73

What Amazon's B2B Push Means for Traditional Sales Channels

Salsify

B2B Amazon Product Experience Management

B2B 26

WHY YOU NEED TO DIGITALIZE YOUR B2B BUSINESS NOW!

PFS

Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon. According to McKinsey & Company, digital leaders in the B2B space generate five times more revenue than the rest of the B2B field.

B2B 61

Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. B2B will look more like B2C.

B2B 129

Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Forrester eCommerce

Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings.

New technologies revolutionising the omni-channel experience

Retail Technology Review

A strong omni-channel B2B customer strategy is vital for many manufacturers these days, but it must go beyond simply ensuring the online experience matches the offline experience, to fully support the buyer throughout the entire, often complex sales process – however they choose to buy, says Michiel Schipperus, CEO, Sana Commerce

Ascend 2018: Happiness = Omni-channel Services

OrderDynamics

Ascend 2018: Happiness = Omni-channel Services. Now apply these positive thoughts to you omni-channel services in retail…. Episerver has put in significant efforts and development time to pull together impressive campaign capabilities for retail marketers driving omni-channel campaigns.

What Question Must Your Messaging Answer?

Forrester eCommerce

Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers.

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Bring some B2C pizzazz to your B2B website design

TradeGecko

With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy. Wholesale B2B eCommerce

B2C 62

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 342

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”

Content Adds Significant Value in B2B

Guidance

According to Forbes, only 14% of B2B websites are customer-centric. B2B buyers rely on online resources to make purchasing decisions and for support, but most B2B sellers are not providing the kind of content their customers need and expect.

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Magento Increases B2B Capabilities with New Dedicated Module

Blue Acorn

Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well. The new tool set will be Magento’s first dedicated solution for the growing B2B market.

Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. The main reason for this is the rise of CRMs as the central hub of all of your channels and systems.

B2B 64

B2B Ecommerce Isn’t As Challenging As You Might Think

ecomdash

B2B manufacturers and service providers have embraced digital technology to streamline the supply chain and save costs. 80% of manufacturers and distributors process orders manually, in spite of the obvious advantages of applying digital technologies such as B2B ecommerce to sales processes.

B2B 62

Advanced Technologies That Are Helping Shape B2B

Guidance

These are technologies shaping B2B brands, distributors, and manufacturers. The implications in B2B are massive. They enable merchandise offers at the right time, through the right channel, and to the right buyer.

B2B 73

Key Factors Driving ROI in B2B E-commerce?

Guidance

The B2B e-commerce channel is projected to reach $1.2 83% of B2B merchants that don’t currently sell online today plan to do so in the next two years. Greater Share of Wallet From Existing Customers Buyers want to purchase items via the web regardless of channel.

B2B 87

CHANNEL CONFLICT: BATTLE ROYALE OR TEMPEST IN A TEAPOT? IT ALL DEPENDS.

PFS

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. Direct and indirect channels can co-exist peacefully. Many manufacturers struggle with channel conflict. B2B Goes Direct.