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Consumer Goods and Retail CIOs Lead Online Shopping Initiatives

Retail TouchPoints

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked. And it doesn’t stop there.

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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78
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What Are eCommerce Subscriptions? And, Why Do They Matter?

GetElastic

This enables Birchbox to make huge margins on samples while still keeping cost low for consumers. Commodity & Consumer Goods subscriptions seek to “reinvent the basics” such as cleaning products, razors ( Dollar Shave Club ), underwear (MeUndies), etc. What about B2B eCommerce Subscriptions? Let's talk subscriptions.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

No matter whether you're selling consumer goods or B2B services, delight customers even after they've purchased by delivering value. The email that performs the best after a given period of time will then be sent to the rest of your list. Delighting Customers. Use A Customer Loyalty Program.

Marketing 313
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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

Key Performance Indicators – B2B. For B2B, we are seeing a decrease in Impressions and Clicks across both SEO and Paid. B2B and office-related services are taking a hit during this time, as the office workforce is now working from home. . Key Performance Indicators – Consumer Goods.

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How to Find the Right Review Site for Your Business

FastSpring

And we’re not just talking about consumer goods. We’re talking about the B2B market too. According to Demand Gen Report’s 2018 B2B Buyers Survey , 65% of buyers rate B2B software service reviews as “very important” when evaluating a setlist of solution providers. B2B Review Sites.

B2C 78
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An In-Depth Guide to Subscription Billing Platforms (+ 5 Options)

FastSpring

FastSpring is a comprehensive payment solution built for SaaS companies and companies selling digital and/or downloadable goods. With FastSpring, B2B and B2C software companies can manage: Multiple subscription models, trials, one-time add-ons, discounts, and more. Consumer goods and retail. Mobile app. Publishing.