GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Retail TouchPoints

MAY 28, 2021

Customer service is changing rapidly to meet consumer behavior, providing smoother, more integrated experiences than ever before. Ticketing systems are game-changing for customer service on the back end, giving reps more awareness of a user’s problem, the ability to save time every week, and ways to solve problems faster. Let us know!

Payment Services 179

Payment Services Games Live Chat Customer 179

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. FastSpring provides an all-in-one payment platform for SaaS, software, video game, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. How FastSpring can help.

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Kissmetrics

FEBRUARY 2, 2021

According to a Forbes article , 71% of consumers “feel frustrated when a shopping experience is impersonal.” Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. Think of advocacy as a sort of numbers game.

Social Media 320

Social Media B2B Games Comparison Shopping 320

Retail TouchPoints

JULY 15, 2022

When dealing with a microbrand you are often communicating with someone who has ‘skin in the game’ and is invested in the success of the business. Social media management should also be considered, especially in the case of celebrity-owned and celebrity-endorsed brands. The ‘One Point of Contact’ With Someone Who Really Cares .

Small Business Retail 277

Small Business Retail Social Media Retail Leisure 277

Retail TouchPoints

JANUARY 19, 2023

But it’s important to note that there are plenty of brands and retailers seeing the payoff from their own standalone investments, especially as consumers seek to blend the ease and flexibility of shopping online with the interactivity of shopping in-person. “By Who is our target consumer?” What does our consumer want to listen to?”

Social Media 298

Social Media X-cart Consumer Events 298

BigCommerce

JUNE 15, 2017

These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Direct-to-Consumer Deployments. Streamlined B2B Ecommerce. trillion by 2020 –– 27% of all B2B sales. Paul Mitchell.

BigCommerce 418

BigCommerce B2C eCommerce B2B 418

Kissmetrics

JANUARY 27, 2021

70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. Social Media Metrics (and Their Impact on Content Marketing). Let’s find out.

Marketing 311

Marketing Social Media Blog B2C 311

Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. Instead, people desired meaningful experiences to create lasting memories. Take geolocation AR.

Technology 305

Technology B2C Consumer Social Media 305

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. According to a study , over $1.65

Payment Services 147

Payment Services Payments Social Media Mobile 147

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. For example, if you’re offering video games to students, you’ll want to launch aggressive marketing campaigns during school breaks. You have to think long term to reach the most number of consumers for your marketing campaigns.

Marketing 363

Marketing Social Media Document Article 363

FastSpring

NOVEMBER 16, 2023

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. Elevate your email game today! ??” It’s also a great time for shoppers like you to take advantage of those deals!

Merchant Services 88

Merchant Services Payments Social Media Payment Services 88

Kissmetrics

MARCH 12, 2018

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Social Media Metrics. Let’s find out. There’s no longer any debate.

Marketing 205

Marketing Social Media B2C B2B 205

ROI Revolution

SEPTEMBER 24, 2021

As questions about the COVID-19 pandemic seem to grow and answers seem to shrink, consumer buying behavior continues to fluctuate – and marketing strategies have to change in tandem. Walmart’s fulfillment service currently reaches 70% of US consumers. B2B display ad spend will surge 32.6% Social Media News.

eCommerce 78

eCommerce Social Media Shipping Costs B2B 78

Kissmetrics

APRIL 9, 2021

The data provides you with information regarding their location, skills, occupation, and data about other people they like and follow on social media. Tools like this are powerful because it helps take a lot of the guesswork and testing out of the game. This tag works exactly like any other social media platform.

Social Media 267

Social Media Banking eCommerce Books 267

Retail TouchPoints

JANUARY 18, 2023

Following two lockdown-induced boom years, online retailers that were once investor and media darlings – Peloton , Stitch Fix , Rent the Runway , Poshmark , to name just a few — are now struggling for survival. There’s a lot of opportunity in B2B ecommerce right now. Jake Cook, Co-founder and CEO, Tadpull.

eCommerce 277

eCommerce B2C Online Retail B2B 277

RTP blog

JANUARY 8, 2018

big brands with huge marketing budgets) and direct-to-consumer brands that skip the middleman retailer, how can anyone else stand a chance? Think of Pinterest as a search engine It may be tempting to think of Pinterest as a social media tool as users browse, like and interact with posts, similar to the way they do on Twitter and Facebook.

Social Media 150

Social Media Marketing eCommerce Retail 150

Optimizely

NOVEMBER 1, 2018

Individual consumers will spend much longer researching and deciding on the right brand when forking out a few thousand dollars for a TV, rather than a few dollars for a toothbrush. Your buyers don’t just click on an Instagram ad and make an impulse purchase — it takes a lot more work and is more similar to B2B sales.

B2C 354

B2C Marketing B2B Article 354

ROI Revolution

MARCH 12, 2020

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Influx in online shopping.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

BigCommerce

AUGUST 8, 2017

Social media advertising. And some channels are consistent but time consuming to dial in (ex. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising. Facebook is THE universal social media network.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Kissmetrics

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. This means they’re ahead of the game when things change. And now more than ever, consumers are researching before they buy. Source: Statistica.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360

Kibo

APRIL 19, 2022

Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email.

Payment Services 127

Payment Services Customer B2C Social Media 127

ROI Revolution

AUGUST 19, 2019

Despite click-through rate falling over the last five quarters for social advertising, the use of video ads on social media has had a 53% increase in spending in Q2 2019 over 2018. of retailers said the tariffs are hurting sales , which may be a result of many passing their increased costs along to consumers.

Social Media 68

Social Media Toys Supplies B2B 68

Kissmetrics

JULY 12, 2021

Keeping up with what you should be measuring or targeting can be exhausting, difficult, and time-consuming. Keyword call tracking is a game-changer for voice interactions. Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them.

Marketing 362

Marketing Payment Services Payments Events 362

GetElastic

APRIL 16, 2020

Intelligent vending machines are popping up everywhere consumers are found -- from airports to school campuses, business parks, subways, arenas, bars and festivals. While facial profiling appears dystopian, we’re already using it to unlock iPhones and auto-tag friends on social media. Image: CBS. Are we ready?

Vend 135

Vend eCommerce Merchant Services Payment Services 135

BigCommerce

OCTOBER 12, 2017

Nearly 57% of brands surveyed (56.88%) see their sales spike in Q4 –– likely due to a seasonal uptick in consumer purchasing for the holidays. Brands that don’t experience seasonality tend to sell B2B or products like office / industrial equipment. 15% of brands report no seasonal change in sales throughout the year.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Ecommerce Platforms

AUGUST 15, 2022

Online retailers Entrepreneurs Ecommerce professionals Developers and content creators who work in ecommerce Brick and mortar retailers interested in exploring the online retail world Social media experts with an ecommerce focus Cryptocurrency professionals Aspiring ecommerce business founders. Workshops and Topics at Make it Big 2022.

BigCommerce 104

BigCommerce Workshop eCommerce Platforms Small Business Retail 104

ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

Social Media 78

Social Media Marketing B2B Download 78

GetElastic

OCTOBER 24, 2019

Intelligent vending machines are popping up everywhere consumers are found — from airports to school campuses, business parks, subways, arenas, bars and festivals. While facial profiling appears dystopian, we’re already using it to unlock iPhones and auto-tag friends on social media. Image: CBS. Are we ready?

Vend 140

Vend eCommerce Merchant Services Payment Services 140

FastSpring

AUGUST 2, 2023

FastSpring provides an all-in-one payment platform for SaaS, software, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. This was bolstered by the excellent service and support FastSpring has provided throughout the years, both to TestDome and to their consumers.

Merchant Services 136

Merchant Services Payment Services Payments Demo 136

Wiser

NOVEMBER 14, 2022

Then, suddenly, you see a recommendation: a book to help you improve your ping pong game. In fact, according to B2B Marking Zone , companies gain 77 percent of their revenue from current customers who have been influenced by these strategies. So, you turn to online shopping. How Upselling and Cross-Selling Can Benefit You.

Social Media 145

Social Media B2B Banking Customer 145

GetElastic

APRIL 16, 2020

Intelligent vending machines are popping up everywhere consumers are found -- from airports to school campuses, business parks, subways, arenas, bars and festivals. While facial profiling appears dystopian, we’re already using it to unlock iPhones and auto-tag friends on social media. Image: CBS. Are we ready?

Vend 78

Vend eCommerce Merchant Services Payment Services 78

GetElastic

APRIL 16, 2020

Intelligent vending machines are popping up everywhere consumers are found -- from airports to school campuses, business parks, subways, arenas, bars and festivals. While facial profiling appears dystopian, we’re already using it to unlock iPhones and auto-tag friends on social media. Image: CBS. Are we ready?

Vend 78

Vend eCommerce Merchant Services Payment Services 78

GetElastic

APRIL 16, 2020

Intelligent vending machines are popping up everywhere consumers are found -- from airports to school campuses, business parks, subways, arenas, bars and festivals. While facial profiling appears dystopian, we’re already using it to unlock iPhones and auto-tag friends on social media. Image: CBS. Are we ready?

Vend 78

Vend eCommerce Merchant Services Payment Services 78

Kissmetrics

SEPTEMBER 24, 2020

The nice part about being a full-service agency is the fact that we’re able to help clients with all of the other important components of digital marketing — SEO, email marketing, social media marketing, content marketing, direct response, and more. Voy’s focus is advertising, but they’re a full-service agency.

PPC 206

PPC SEO Multichannel Social Media 206