GetElastic

JANUARY 10, 2018

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale.

B2B 141

B2B Multi-channel B2C Customer Experience 141

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data. …and more.

Marketing 277

Marketing B2C Customer Data Channel 277

BigCommerce

APRIL 24, 2018

Get more flexibility and customization from your ecommerce platform. Bring B2B Complexity Online. How do you import/export catalog & customer data? Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. Operating Divisions Across Umbrella Brands. And much more.

eCommerce Platforms 419

eCommerce Platforms Payment Services Shipping Costs eCommerce 419

BigCommerce

DECEMBER 20, 2017

Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Community Building, Customer Engagement & CRM. Now, brands must look to new tactics to make their customer experience a differentiator. New Content Types & SEO.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419