Forrester eCommerce

MAY 30, 2023

B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage.

B2B 195

B2B Customer Experience Blog Management 195

Forrester eCommerce

MARCH 17, 2023

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

Customer Experience 362

Customer Experience Operations Technology Marketing 362

Forrester eCommerce

NOVEMBER 11, 2021

When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives.

B2B 369

B2B Marketing Other Customer Experience 369

Forrester eCommerce

MAY 10, 2023

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.

B2B 369

B2B Customer Marketing Consumer 369

Forrester eCommerce

MAY 20, 2020

Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020.

B2B 333

B2B Customer Experience Customer Management 333

Forrester eCommerce

DECEMBER 11, 2020

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.

B2B 506

B2B B2C Marketing Customer 506

Forrester eCommerce

MAY 16, 2018

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.”

Customer Experience 339

Customer Experience B2B Customer Marketing 339

Forrester eCommerce

JANUARY 9, 2023

Forrester has identified five key predictions for 2023, and this blogs highlights three of them for India B2B Marketing leaders. Delayed or inadequately thought through decisions can have adverse impact on your business.

B2B 195

B2B Marketing Supplies Blog 195

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. These prospects, leads and customers aren’t individual consumers, though. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services.

B2B 195

B2B Marketing Merchant Services Webinar 195

Retail TouchPoints

AUGUST 4, 2022

A Roadmap to a Bad Bot-Free Holiday Shopping Experience. By taking a few proactive steps, brands can deliver a world-class customer experience while managing the impact of malicious automated traffic. Luckily, retailers aren’t defenseless from the threat of bad bots. The ideal strategy can be broken down into four steps: 1.

Customer Experience 278

Customer Experience Customer Gifts Management 278

Forrester eCommerce

JUNE 24, 2019

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i]

B2B 390

B2B Events Marketing Customer Experience 390

Forrester eCommerce

FEBRUARY 14, 2023

As a customer success manager (CSM) or B2B marketer involved in postsale engagement, you may be hearing more about Customer-Led Growth (CLG), especially as a counterpoint to Product-Led Growth. In the past few weeks, we have seen an uptick in interest about CLG and in the questions we receive as analysts. What is CLG?

B2B 195

B2B Customer Management Marketing 195

Forrester eCommerce

APRIL 11, 2022

Forrester’s Customer Experience Index (CX Index™) captures data about customers’ perceptions of the quality of their experiences for more than 500 consumer brands. smart, unbiased math) to interpret how those perceptions of customer experience drive loyalty. We use statistical algorithms (e.g.,

B2B 195

B2B Customer Experience Consumer Customer 195

Forrester eCommerce

AUGUST 28, 2019

The B2B C-suite is demanding you accelerate your digital transformation. Nearly half of businesses are digital beginners. The other half are eating their lunch. Find out where you stand and what you need to do to defend yourself. This means you face more pressure to show progress and benchmark your maturity. My newly released […].

B2B 367

B2B eCommerce Other Customer Experience 367

GetElastic

SEPTEMBER 6, 2021

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Cynthia DiTullio , Director, Global B2B, Converse.

B2B 144

B2B eCommerce White Paper Seminar 144

Forrester eCommerce

NOVEMBER 8, 2018

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

B2B 347

B2B Marketing Management Customer Experience 347

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Forrester eCommerce

MARCH 8, 2023

How common is customer marketing as a stand-alone function? Is customer success becoming the new customer experience (CX) at B2B firms? What is the range of responsibilities commonly shared by B2B CX teams like yours? Forrester’s customer engagement research group is, too! We want to […]

B2B 195

B2B Customer Customer Experience Marketing 195

GetElastic

APRIL 23, 2019

Chatbots are used for a number of different functions in today’s consumer experiences– they can act as your personal shopper, update your bank account, serve as your hotel concierge, and can even send notifications about your pizza delivery. . The B2B Experience. Source: The Message.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

Groove

OCTOBER 6, 2020

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. This was the case for one of our clients, so our team created a custom eCommerce integration to help the company modernize their website and upgrade the user experience. eCommerce Integration: Improving B2B Operations.

B2B 221

B2B Operations BigCommerce eCommerce 221

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

Digital Doughnut

APRIL 17, 2024

As the digital business landscape constantly evolves, one crucial factor remains constant: prioritizing customer experience. Today’s empowered consumers demand greater control over their shopping journeys, making it essential for e-commerce businesses to adapt and provide personalized experiences.

Customer Experience 52

Customer Experience eCommerce Customer Consumer 52

Forrester eCommerce

AUGUST 4, 2020

B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver.

Events 384

Events B2B Customer Experience Technology 384

UpSellIt

NOVEMBER 22, 2021

If you’re a B2B marketer, you understand the process of closing a sale takes time. B2B brands have unlimited opportunities to utilize CRO in their customer journey and streamline their sales cycle. The B2B Customer Journey. The Benefits of B2B Conversion Rate Optimization. Better User Experience.

B2B 179

B2B White Paper Download Demo 179

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience. The shift isn’t limited to chatbots; it extends to enhancing product catalogs.

Social Media 297

Social Media B2C B2B Customer Data 297

Retail Technology Review

MARCH 5, 2019

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency, PushON.

B2B 87

B2B eCommerce Customer Experience B2C 87

Forrester eCommerce

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 516

B2C B2B Customer Experience Operations 516

GetElastic

SEPTEMBER 26, 2019

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163

B2B eCommerce Multi-channel White Paper 163

GetElastic

NOVEMBER 9, 2021

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

B2C 146

B2C B2B Customer Retention Subscription 146

Groove

OCTOBER 6, 2020

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. This was the case for one of our clients, so our team created a custom AS400 Integration to help the company modernize their website and upgrade the user experience. AS400 Integration: Improving BigCommerce B2B Operations.

BigCommerce 210

BigCommerce B2B Operations Magazine 210

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money.

B2B 141

B2B Management eCommerce B2C 141

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

Retail Technology Review

MARCH 19, 2019

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency PushON.

B2B 79

B2B eCommerce Customer Experience B2C 79

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160