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Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Forrester eCommerce

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 491
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Ditch The Old Playbook: B2B CMOs, It’s Time To Lead The E-Commerce Charge

Forrester eCommerce

In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.

B2B 437
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US B2B E-Commerce Will Reach $3 Trillion By 2027

Forrester eCommerce

This report outlines the potential of the US B2B e-commerce space across 11 durable and nondurable product categories, with historical data going back to 2008.

eCommerce 195
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Building a Modern B2B E-Commerce Tech Stack

Fabric

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. trillion B2B (business-to-business) e-commerce industry. B2B e-commerce is notably different from B2C retailing, and building software for this industry poses a unique set of challenges.

eCommerce 246
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. How to determine your vision, key results, and initiatives that will help set the right direction for your ecommerce project. How manufacturers like you successfully implemented different ecommerce strategies and their outcomes.

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Evolving B2B Marketing Mindsets

Forrester eCommerce

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. The mythical B2B […]

B2B 438
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 262
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Emerging Trends That Will Move Commerce in 2022

Do you want to get a clearer picture of the factors that will impact commerce in 2022? Coming on the heels of two highly unpredictable years, 2022 holds unique opportunities for companies that can adapt to the significant changes in the commerce landscape. We’ve compiled the predictions into a guide: Commerce Trends in 2022.