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Participate in the 2024 B2B Event Trends Survey: Unlock Valuable Insights for Your Organization

Forrester eCommerce

Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.

B2B 411
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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester eCommerce

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 340
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Adapt Your In-Person B2B Event Strategy Or Lose Audiences

Forrester eCommerce

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. At […]

Events 368
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Three questions to ask when navigating the new B2B event management technology landscape

Forrester eCommerce

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual and hybrid formats.

B2B 195
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The B2B Digital Commerce Playbook for Manufacturers

What will you find in the guide: Overview of how current events and external pressures impact business priorities. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success.

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Event data could be the best gift to your organization this holiday season

Forrester eCommerce

Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this […]

Events 264
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7 New Year’s resolutions to maximize the value of your event data!

Forrester eCommerce

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

Events 276