B2B CMOs: What’s Your Role In The Employee Value Proposition?
Forrester eCommerce
NOVEMBER 7, 2023
When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.” The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent.
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