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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Kissmetrics

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Marketing 351
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Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers

Forrester eCommerce

In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured.

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Investment in BigCommerce, Our Customers and Our Partners

BigCommerce

The implications for our customers, partners, and industry will be profound, and our entire team is thrilled to partner with Goldman Sachs, a world-class firm and global financial services leader. BigCommerce is now the SaaS leader serving enterprise-level, mid-market sites. We’ve grown rapidly since those early days.

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B2B is the New Driver of Growth for Buy Now, Pay Later

Retail TouchPoints

But the real BNPL growth in the next decade won’t come from retail spending; the business model is getting a boost with many B2B businesses moving to add BNPL as a payment option. For example, in 2018 global B2B payments hit $125 trillion, while the global consumer payments market only reached $52 trillion. Regulation Hurdles.

B2B 281
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How to Use LinkedIn Insights in an Actionable Way

Kissmetrics

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

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Beyond The Local E-Commerce Market: Sell Your Brand Worldwide On Amazon

Payoneer

End to End E-Commerce Service Provider. This has brought in a shift in mindset related to production, branding, marketing, logistics and the customers. From having a handful of big players in the B2B business, now to a number of online retailers, this does present its own set of challenges that need to be overcome.

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Consumer Spending Will Be Our Best Economic Barometer

Retail TouchPoints

Jonathan Treiber is a retail-industry sales expert, focused on pricing and discounting strategies with a background in software, digital marketing, data analytics, consumer brands, B2B strategy and sales.

Consumer 115