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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Kissmetrics

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. Eighty percent of B2B marketers say LinkedIn is the best place to find leads. Then create a content marketing strategy around YouTube. You’re not alone. Update Your Profile for SEO.

Marketing 351
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Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers

Forrester eCommerce

In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Putting a […].

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Steps Companies Are Taking Now To Help Their Customers Through The Crisis

Forrester eCommerce

Three key themes emerged as firms: Reduced sources of stress: Financial service firms, including Bank […]. Forrester looked at how more than 20 companies changed their policies and procedures in response to COVID-19.

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Consumer Spending Will Be Our Best Economic Barometer

Retail TouchPoints

That’s the biggest wild card outside of their control, and assumptions on that key variable will drive more effective strategies of how to balance savings and spending. Banks can’t solve for a drop in income. It’s the best barometer we have right now as our economy inches back to normal.

Consumer 114
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Introducing The Forrester Wave™: Workday Services, Q2 2024

Forrester eCommerce

In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.

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How to Use LinkedIn Insights in an Actionable Way

Kissmetrics

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. The industry insights section provides you with data on certain industries, such as healthcare and financial services. What Are LinkedIn Insights?

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Meet Our New CFO: An Interview with Mathieu Gagné

Wiser

For the last 15 years I have held senior FP&A positions in financial services companies in Boston and London. Over the last five years, I’ve held CFO roles in early stage and mid-size companies in the software (enterprise and SaaS), professional services, and robotics industries” . .