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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Kissmetrics

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. Eighty percent of B2B marketers say LinkedIn is the best place to find leads. According to a study by BrightLocal, 84 percent of searches are discovery. You’re not alone.

Marketing 351
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How to Use LinkedIn Insights in an Actionable Way

Kissmetrics

The industry insights section provides you with data on certain industries, such as healthcare and financial services. LinkedIn Insights Case Study: KBC Bank. KBC Bank has one of the most prolific case studies for LinkedIn Insights. Knowing what trends and insights matter to you is most important.

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SaaS Billing Software: 7 Tools in 3 Categories & How to Choose

FastSpring

DaisyDisk Case Study: Learn how DaisyDisk used the FastSpring pop-up checkout to improve the customer experience in this case study. FlowMapp Case Study: Learn how FlowMapp more than doubled its revenue by expanding globally with FastSpring. SocialBee Case Study: Learn how SocialBee doubled its MRR with FastSpring.

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Ecommerce Statistics

Ecommerce Platforms

57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 62% of B2B marketers said the increasing lead generation is the most important goal for landing pages. (Fireclick/MarketingSherpa/com, 2014). IBM, 2011).

eCommerce 187
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How Marketers Are Getting Their Message Across in an Ad-Blocking World

Kissmetrics

The post is a native ad for The Motley Fool to collect leads for their financial services. Yahoo’s recent Perception Study found 4 key components to a native ad that produces a positive impression: Photos of people rather than objects. The #1 rated platform by marketers for B2B leads. Others are following his lead.

Marketing 239
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.

eCommerce 148