ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. In the race to decode user intent sans cookies, gen AI emerges as a game changer. It’s not merely about substituting cookie-based tracking with another data-centric method.

Social Media 267

Social Media B2C B2B Customer Data 267

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

FastSpring

OCTOBER 19, 2021

Regardless of whether you believe that Epic Games or Apple won in the recent U.S. I expect to see more B2B companies taking advantage of the distribution that the app stores provide when partnered with much more reasonable payment systems. injunction, the ruling from U.S. It shut down our shop for a while. Apple case.

Payments 129

Payments Games Payment Services Webinar 129

365 Retail

MARCH 22, 2022

The report highlighted how major consumer brands, such as Adobe and eBay, as well as B2B giants, including Oracle, Cisco, and Salesforce, have used gamifying as a key tool in their commercial strategy. . According to Tapjoy, 77% of Gen Z’s are currently playing mobile games daily.

Games 72

Games Retail eCommerce B2B 72

GetElastic

JUNE 11, 2021

The below interview is an excerpt from the 2021 eCommerce Platforms for B2B and B2C report. Harry: Composable commerce is a new approach that is game changing for companies. Get access to the full report. DC360: Why is composable commerce important to ecommerce businesses?

Games 147

Games eCommerce eCommerce Platforms B2C 147

Forrester eCommerce

DECEMBER 4, 2021

Our research and recommendations support the use of game mechanics in driving occasional, short-term selling behaviors among B2B sales professionals but not long-term learning behaviors. What salesperson doesn’t love a great contest? on a public […].

B2B 195

B2B Games Recommendation Customer 195

Digital Doughnut

MARCH 3, 2023

2023 will be a game-changing year. As B2B marketers, we’ll need to continue to execute integrated standout digital campaigns, probably with less budget; we’ll see deeper levels of automation, and focus on new, meaningful metrics that help us generate strategic insight for our organisations.

B2B 52

B2B Marketing Games Customer Experience 52

GetElastic

DECEMBER 9, 2019

As is so often the case, B2B adoption of wearable communications has lagged behind. A few clued-in brands are seeing the light, most recently Sony, which in October announced its mSafety B2B device platform for digital health companies. It remains to be seen whether drone delivery becomes a widespread reality for B2B commerce.

B2B 103

B2B Technology Games Fulfillment 103

Retail TouchPoints

MAY 28, 2021

On the business side, ticketing systems are changing the customer service game by giving representatives critical user information at the right time, combined with the ability to assign, redistribute and collaborate to solve problems fast with a help-first mentality. Have you started to implement ticketing systems, chatbots, and live chat?

Payment Services 163

Payment Services Games Live Chat Customer 163

RetailMinded

JULY 7, 2022

Nashville, TN – July 7, 2022 – Media based company Retail Minded will debut a B2B trade show, STIMULATE , supporting the sexual wellness industry in Nashville, Tennessee, on May 15 & 16, 2023. The post Retail Minded Announces Debut B2B Trade Show Supporting Sexual Wellness: Introducing STIMULATE appeared first on Retail Minded.

B2B 98

B2B Beauty and Health Retail Merchant Services 98

CPC Strategy

MAY 1, 2023

When you’re designing or re-evaluating your business’s long-term game plan, it’s important to ensure you’re making all the right decisions.

B2B 89

B2B Marketing Games Presentation 89

Pivotree Blog

JULY 21, 2022

(TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions, announced today a new partnership with Spryker, a leading digital commerce platform for B2B, B2C, Enterprise Marketplaces and Unified Commerce.

B2B 52

B2B eCommerce Marketing Customer 52

Retail TouchPoints

APRIL 25, 2023

On the B2B side, Merrell is using 3D and AR tech to sell their products via digital showrooms, prior to manufacturing and shipping, to increase speed to market, reduce costs and lower their carbon footprint. Examples include things like clothing for game avatars or digital, limited-edition merchandise for a new movie or digital album.

Technology 248

Technology eCommerce Shipping Costs Games 248

ChannelAdvisor

FEBRUARY 4, 2020

The B2B e-commerce landscape sure has changed — and not just a little. When it comes to shopping, that means B2B consumers increasingly prefer self-service options. If someone has a B2B website open in one browser tab, there’s a very good chance their favorite consumer website will be active in another. Not so today.

eCommerce 51

eCommerce B2B Shipping Costs Download 51

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. FastSpring provides an all-in-one payment platform for SaaS, software, video game, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. How FastSpring can help.

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

BigCommerce

JUNE 15, 2017

These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. Streamlined B2B Ecommerce.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

SEPTEMBER 21, 2022

Examples already include the virtual world Decentraland, as well as the gaming metaverses Sandbox and Roblox. Greg Consiglio is the Co-founder of Moonwalk , an NFT and Web3 platform for brands, gaming platforms, creators and communities. Consiglio spent seven years building businesses at AOL.

Consumer 196

Consumer Marketing Games Social Media 196

Kibo

JANUARY 26, 2023

The B2B and B2C purchasing journeys are more complex than ever. And it’s top of mind for B2B too — 61% of B2B retailers in a January 2022 Digital Commerce 360 survey indicated that eCommerce platforms and applications were among their top priorities.

eCommerce 62

eCommerce B2C B2B eCommerce Platforms 62

Retail TouchPoints

SEPTEMBER 21, 2021

Chewy has taken a different a different approach, and is using the marketplace model to extend its business into the B2B space with a pharmacy service targeted to veterinarians. In 2012, Mirakl was born, and since that time the company has helped more than 300 B2B and B2C companies build out marketplace capabilities.

B2B 182

B2B B2C eCommerce Books 182

Groove

MAY 19, 2023

For example, suppose you run a B2B company supplying laboratory equipment. Whether you're a start-up or a large B2B company, it provides a platform to enhance your online visibility, reach more customers, and ultimately, drive sales. Conclusion Google Merchant Center is a powerful tool for any eCommerce business.

Merchant Services 370

Merchant Services eCommerce Shipping Costs Information 370

GetElastic

JUNE 2, 2023

This approach can give your teams the freedom, flexibility and scalability to build custom B2B commerce experiences and future-proof your business. Brands from various industries such as travel, gaming, and retail enjoy the benefits of a composable, API-first, microservices-based headless commerce solution.

Magento 147

Magento B2C B2B BigCommerce 147

Kissmetrics

FEBRUARY 2, 2021

Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. Think of advocacy as a sort of numbers game. Last year, B2B buyers looked at 13 content pieces before selecting a vendor.

Social Media 320

Social Media B2B Games Marketing 320

Kissmetrics

SEPTEMBER 29, 2020

They create ROI-driven, viral campaigns across a number of categories, such as gaming and e-commerce, and all social platforms including Instagram, Twitch and TikTok. The company has achieved impressive results for their tech, B2B and B2C clients. 6 Sculpt — Best For B2B. 7 Sociallyin — Best For Community Management.

Social Media 331

Social Media Marketing B2B eCommerce 331

Retail TouchPoints

NOVEMBER 9, 2021

Additionally, Liquidity Services , which operates a B2B ecommerce marketplace for surplus business and government goods, has launched a new consumer-facing omnichannel marketplace called AllSurplus Deals for returned and overstock goods.

Supplies 289

Supplies Accessories Sporting Goods Shipping Costs 289

Forrester eCommerce

JUNE 22, 2020

“Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the FDA approved the marketing of the first game-based digital therapeutic device.

Marketing 264

Marketing Games Improvements Customer Experience 264

Retail TouchPoints

NOVEMBER 16, 2023

However, now the larger CPG companies have entered the game to deliver exactly what consumers are looking for. She brings more than 20 years of B2C and B2B branding and marketing experience across a variety of industries — from retail to rockets. Who knew such a strategy would work for them?

Retail 244

Retail B2C B2B Consumer 244

Retail TouchPoints

NOVEMBER 24, 2023

By entering the game now and implementing a social commerce strategy that leverages your brand’s most impactful content, you’re creating a clear pathway to ecommerce success in the years to come. She is a global marketing executive with a demonstrated history of driving growth and profitability in B2B marketing environments.

Social Media 275

Social Media Events Gifts Consumer 275

Forrester eCommerce

APRIL 13, 2021

I’ve told you before about how my high school computer teacher gamed Google’s search algorithm years ago. SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process. Even […].

SEO 285

SEO Games Customer B2C 285

Wiser

OCTOBER 11, 2023

B2B (Business-to-Business): In this model, one business sells products or services to another business. Conversely, if your focus is building long-term client relationships and steady growth, a B2B model might be more appropriate. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

BigCommerce

MARCH 30, 2018

Even Amazon is in on the game (of course). B2B subscription ecommerce. B2B subscription ecommerce. B2B Subscription Ecommerce . B2B recurring orders for customers on-the-go. . Rebillia’s subscription service is a game changer for those of us who need to keep up with the likes of Amazon. Health & Beauty.

Subscription 345

Subscription Payments eCommerce Payment Services 345

Retail TouchPoints

AUGUST 4, 2022

These “Grinchbots” were responsible for the gaming console shortage in 2020 and early 2021. With more than 10 years of B2B security product experience, Marks helps customers protect their applications and websites from online fraud and other security threats. The bot operators then resell the goods at a higher margin to make a profit.

Customer Experience 267

Customer Experience Customer Gifts Management 267

Forrester eCommerce

SEPTEMBER 16, 2020

While I’ve been late to the game, my colleague Sarah Dawson – a podcast lover and aficionado – listens regularly and knew much more […]. I’ll admit it: I’m a podcast newb. I just got into them at the end of last year because of Wondery’s “Business Wars” which sucked me in on my daily commute.

Marketing 276

Marketing Games Channel B2C 276

Optimizely

NOVEMBER 1, 2018

Your buyers don’t just click on an Instagram ad and make an impulse purchase — it takes a lot more work and is more similar to B2B sales. They now need to make a purchase in the next few days so they can watch the newest episode of Game of Thrones before someone spoils it.

B2C 354

B2C Marketing B2B Article 354

Retail TouchPoints

JANUARY 31, 2023

These creations are becoming game changers, and that’s thanks to the nascent technology brands will harness for maximum effect in the form of thrilling consumer experiences. The ABCs of Experience Technology The beauty of this new era of experience is its potential applications for both B2C and B2B audiences.

Technology 281

Technology B2C Consumer Social Media 281

Retail TouchPoints

SEPTEMBER 9, 2022

Don’t Undercut the Long Game. Todd Simms is VP of Industry Strategy Retail at FourKites – a B2B technology company that provides real-time, end-to-end supply chain visibility to over 1,000 of the world’s most recognized brands. Information can save real dollars and cents by keeping both employees and customers happy.

Shipping Costs 262

Shipping Costs Supplies Information Technology 262