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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145
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The Benefits of B2B Ecommerce: “We Now Have a Thriving Business Thanks to the Internet”

BigCommerce

This why the number of blog posts produced each day is so high ( 2 million ) and why the SEO game has gotten so competitive. Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand.

B2B 344
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What the Epic Games vs. Apple Injunction Means for Software Companies

FastSpring

Regardless of whether you believe that Epic Games or Apple won in the recent U.S. District Judge Yvonne Gonzalez Rogers certainly captured the attention of the mobile development community. New Revenue Opportunities From Mobile Apps. Robust desktop platforms could use mobile to create a new competitive advantage.

Payments 128
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Why Brands Should Consumerise B2B Experiences

ESW

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78
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Gamification – a retail game changer

365 Retail

The report highlighted how major consumer brands, such as Adobe and eBay, as well as B2B giants, including Oracle, Cisco, and Salesforce, have used gamifying as a key tool in their commercial strategy. . According to Tapjoy, 77% of Gen Z’s are currently playing mobile games daily.

Games 73
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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera. Brands like Wayfair and Ikea offer their mobile users an AR feature that allows them to use their phone’s camera to virtually preview how an item would look in their home, true to size.

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The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

Retail TouchPoints

Examples already include the virtual world Decentraland, as well as the gaming metaverses Sandbox and Roblox. Greg Consiglio is the Co-founder of Moonwalk , an NFT and Web3 platform for brands, gaming platforms, creators and communities. Consiglio spent seven years building businesses at AOL.

Consumer 241