Forrester eCommerce

OCTOBER 12, 2023

Whether you realize it or not, revenue development reps are already working with buying groups. Learn how to formalize this process internally today.

B2B 439

B2B Marketing 439

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Need help with your B2B marketing needs?

B2B 195

B2B Marketing Merchant Services Webinar 195

Forrester eCommerce

AUGUST 31, 2023

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Blog 439

Blog B2B Marketing 439

Forrester eCommerce

OCTOBER 7, 2021

Buyers work as a group to make a unified decision. As organizations embrace the reality of buying groups, demand programs must change from focusing on individuals to opportunities. The new B2B Revenue Waterfall needs demand programs to get new opportunities into […].

B2B 195

B2B Marketing 195

365 Retail

FEBRUARY 7, 2024

Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce.

B2B 116

B2B Events Channel Information 116

Forrester eCommerce

DECEMBER 16, 2020

In his latest blog post for Forrester, Malachi Threadgill shares advice on how to align sales and marketing with the seven must-dos for B2B buying groups. It’s time for a holiday miracle!

B2B 264

B2B Blog Marketing 264

Forrester eCommerce

DECEMBER 14, 2022

(Part 1 of a two-part series) In the recently published Forrester Landscape report, we define B2B sales intelligence as: Solutions that offer data, insights, and data management services to optimize sales efficiency and effectiveness. Insights delivered […].

B2B 195

B2B Management Marketing Technology 195

Forrester eCommerce

AUGUST 17, 2023

In this post, we look at what happens to the individuals if we focus on buying groups. Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work.

Blog 370

Blog Marketing B2B 370

Forrester eCommerce

FEBRUARY 14, 2022

To do this, they often break the electorate into three broad groups based […]. Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time.

B2B 370

B2B Management Customer Marketing 370

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Reply to all your DMs, jump into conversations in LinkedIn groups , follow your ideal customers, and engage with their content.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Forrester eCommerce

NOVEMBER 21, 2018

This year’s B2B Marketing and Sales Forum wrapped up just over a month ago, but I wanted to continue the great conversation I started with Penny Wise, Marketing Director – Industrial Business Group at 3M and get to more of the great questions posed by our Forum audience. Caroline: Penny, I kicked off the Forum […]

Marketing 332

Marketing B2B 332

Groove

OCTOBER 6, 2020

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. eCommerce Integration: Improving B2B Operations. Our client, Perform Group, is the parent company of Curtain Call , an online B2B store that sells dance class wear and costumes for recitals. The Problem.

B2B 221

B2B Operations BigCommerce eCommerce 221

Forrester eCommerce

APRIL 19, 2018

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed. Turns out this was a bit of a pickle, because 77% of the same group of respondents said that lacking the ability […]

B2B 365

B2B Marketing Improvements 365

Groove

OCTOBER 6, 2020

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. AS400 Integration: Improving BigCommerce B2B Operations. Our client, Perform Group, is the parent company of Curtain Call , an online B2B store that sells dance class wear and costumes for recitals. The Problem.

BigCommerce 210

BigCommerce B2B Operations Magazine 210

Pivotree Blog

JULY 5, 2023

(TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions and services, announced today it achieved another milestone in it’s partnership with Groupe Touchette, one of the largest Canadian-owned tire distributors, for the creation of its eCommerce portal, leveraging SAP Commerce.

B2B 52

B2B Customer B2C Supplies 52

Forrester eCommerce

JANUARY 24, 2023

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

Technology 338

Technology Marketing B2B Customer 338

Forrester eCommerce

MAY 29, 2023

We often see large corporations restructure their marketing functions from regionalized to central groups, from centralized to regional, or a certain level of hybrid in-between. Modern marketing organizations are constantly changing and optimizing to stay competitive.

Operations 195

Operations B2B Recommendation Blog 195

Forrester eCommerce

MARCH 8, 2023

Is customer success becoming the new customer experience (CX) at B2B firms? What is the range of responsibilities commonly shared by B2B CX teams like yours? Forrester’s customer engagement research group is, too! How common is customer marketing as a stand-alone function? We want to […]

B2B 195

B2B Customer Customer Experience Marketing 195

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

TalkingRetail

OCTOBER 5, 2023

Sugro has become the first wholesale buying group to launch a supplier funded B2B WhatsApp initiative to send messages directly to retailers. This story continues at Sugro’s B2B WhatsApp initiative a first for the sector Or just read more coverage at Talking Retail

B2B 59

B2B Retail 59

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

GetElastic

SEPTEMBER 26, 2019

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163

B2B eCommerce Multi-channel White Paper 163

Forrester eCommerce

APRIL 27, 2023

Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.

Improvements 195

Improvements Games B2B Marketing 195

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Forrester eCommerce

SEPTEMBER 29, 2020

B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group.

B2B 486

B2B Marketing Operations Customer 486

Forrester eCommerce

SEPTEMBER 14, 2023

The buyer's journey and revenue process, although connected, are different perspectives of the buyer to seller relationship. Learn more in this week's Saying Goodbye to MQLs blog.

Blog 430

Blog B2B Marketing 430

Retail TouchPoints

NOVEMBER 13, 2023

We have customers across the globe — from short-term rentals for small groups to hotels that host hundreds of guests. We also hope to continue spreading the word so hotels, bed-and-breakfasts and other potential B4B customers know we’re here for them. Our goal right now is to reach anyone and everyone in the B4B space in a general sense.

Omnichannel 255

Omnichannel B2B Channel Customer 255

Forrester eCommerce

OCTOBER 8, 2021

Alors que les responsables de la demande et du marketing basé sur les comptes (ABM) cherchent à établir de nouvelles bases en 2022, il sera essentiel de se concentrer sur les groupes d'achat pour réussir.

Marketing 195

Marketing B2B 195

365 Retail

SEPTEMBER 13, 2023

B2B commerce underwent a significant revolution during the pandemic as many buyers were forced to look for alternative suppliers online. Roland Palmer, General Manager of UK, Benelux & Nordics, Alibaba Group Online B2B marketplaces are one means of helping businesses overcome such challenges.

B2B 52

B2B Events Order Fulfillment Technology 52

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Anonymous (not verified).

B2B 135

B2B Mobile eCommerce Shipping Costs 135

GetElastic

MAY 29, 2019

Mobile B2B apps are picking up steam — what’s fuelling their demand? B2B buyers are mobile at work and on-the-go, and they’re not afraid to research and transact through multiple devices. The post The time for B2B mobile apps is now [infographic] appeared first on Get Elastic Ecommerce Blog.

B2B 118

B2B Mobile Blog eCommerce 118

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. In this post, we’ll explain 11 online marketing strategies that B2B eCommerce stores should take advantage of, based on our decades of experience helping all kinds of businesses market themselves.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Anonymous (not verified).

B2B 130

B2B Mobile eCommerce Shipping Costs 130

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Leading companies recognize desktop can’t support the entire customer journey.

B2B 146

B2B Mobile eCommerce Shipping Costs 146

Forrester eCommerce

OCTOBER 8, 2021

As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.

Marketing 195

Marketing B2B 195

GetElastic

APRIL 24, 2019

If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Customer experience, platform models, digital noise, oh my! How do you start?

B2B 135

B2B Multi-channel Multichannel Customer Experience 135