Forrester eCommerce

FEBRUARY 24, 2021

Now more than ever, B2B marketing leaders need a strategic vision that drives their companies' growth agenda. Learn how to create a clear, actionable strategy — and join us at B2B Summit North America to dive deeper.

B2B 446

B2B Marketing Customer 446

BigCommerce

DECEMBER 16, 2021

With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences. At BigCommerce’s 2021 Make…

B2B 334

B2B B2C 334

Forrester eCommerce

MAY 30, 2023

B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage.

B2B 195

B2B Customer Experience Blog Management 195

Forrester eCommerce

NOVEMBER 22, 2019

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 483

B2B Marketing Technology Information 483

Forrester eCommerce

MARCH 23, 2022

Corporates as well as small- and medium sized businesses will pay to alleviate friction from arcane processes and legacy B2B payments. Forrester predicts the focus of payments innovation will shift from consumers to businesses in the decade ahead.

Payment Services 195

Payment Services B2B Improvements Technology 195

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising: What Is It? B2B Advertising With Google.

B2B 347

B2B Social Media Merchant Services Reference 347

Forrester eCommerce

AUGUST 28, 2019

The B2B C-suite is demanding you accelerate your digital transformation. Nearly half of businesses are digital beginners. The other half are eating their lunch. Find out where you stand and what you need to do to defend yourself. This means you face more pressure to show progress and benchmark your maturity. My newly released […].

B2B 368

B2B eCommerce Other Customer Experience 368

Forrester eCommerce

APRIL 12, 2024

This blog post is a brief overview of the 2024 B2B Summit North America session, "Building a Connected Messaging Team That Drives Alignment," where VP, Principal Analysts Barry Vasudevan and Ian Bruce will discuss current state of B2B messaging, companies that get it right, and how to build your connected messaging team.

B2B 264

B2B Blog Marketing 264

Forrester eCommerce

MARCH 17, 2023

For B2B marketers, it increases the pressure to define how to use […] From GPT-4’s arrival, to the announcement of generative AI tools coming to Google Workspace, Microsoft 365, and three major CRM solutions, the AI news cycle just won’t stop.

B2B 195

B2B Marketing Operations Customer 195

Forrester eCommerce

MARCH 3, 2022

When you’re tracking B2B opportunities, some will inevitably take a detour. Learn how to manage those opportunities to successfully reengage these potential deals.

B2B 195

B2B Management Operations Marketing 195

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Need help with your B2B marketing needs?

B2B 195

B2B Marketing Merchant Services Webinar 195

FastSpring

FEBRUARY 20, 2024

About this series: fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. For this build, Fred Linfjärd returns to show us how easy it is to use Zapier with the FastSpring Quotes API.

B2B 124

B2B Demo Document 124

Store Growers

DECEMBER 8, 2022

But in B2B ecommerce, there are also unique challenges that require a different approach. So in this article, we’ll look at those challenges, and I’ll show you how other companies are dealing with them! How Does Google Ads Work For B2B Ecommerce? Interesting Campaign Types for B2B Ecommerce.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

Digital Doughnut

APRIL 10, 2024

Looking to expand your B2B SaaS business globally? Discover key steps in this article, from strategic partnerships to managing global talent recruitment.

B2B 52

B2B Article Management Technology 52

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298

B2B SEO B2C Mobile 298

Forrester eCommerce

AUGUST 11, 2021

Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face? A teardrop? Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […].

B2B 318

B2B Recommendation Customer Customer Experience 318

Kissmetrics

NOVEMBER 11, 2021

Are you a B2B business? As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar. B2B vs B2C SEO: What is the Difference? Time is money; I get it.

Webinar 202

Webinar B2B SEO B2C 202

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416

SEO B2B Shipping Costs B2C 416

Forrester eCommerce

NOVEMBER 8, 2018

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

B2B 348

B2B Marketing Management Customer Experience 348

Groove

MARCH 11, 2022

The Basics of B2B Marketing. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. However, this blog is bringing B2B marketing back to the basics. Build Your eCommerce Website. Optimize for SEO.

B2B 150

B2B Merchant Services Marketing PPC 150

Forrester eCommerce

MARCH 24, 2021

Join us at B2B Summit North America to learn how to stay aligned to market conditions and business priorities. From pandemics to local disasters, product innovations to mere budget cuts, it's easy for campaign plans to fall out of synch with their environment.

B2B 226

B2B Marketing Customer 226

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. Before getting started with content marketing, be sure to understand who your audience is, their purchasing behaviors and how you want to interact with them. 4 B2B Content Marketing Strategy Tips For Success. Use Gated Content. Conclusion.

B2B 150

B2B Marketing Reference SEO 150

FastSpring

JUNE 23, 2021

Traditional B2B SaaS proposals are in serious need of a revamp. As buyers continue to shop online, learn different buying processes, and are aware of how smooth an ideal customer buying experience should be, it is time for B2B companies to adapt. However, proposals are still important in the B2B purchasing process.

B2B 93

B2B Payment Services Document Download 93

Digital Doughnut

MARCH 1, 2023

Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing strategies. Let’s discuss such strategies in detail.

Social Media 131

Social Media B2B Marketing 131

Forrester eCommerce

JUNE 27, 2022

For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.

B2B 170

B2B Marketing Information 170

MakeWebBetter

MARCH 27, 2024

In the B2B model, we seek to nurture leads and maintain long-term client relationships, which involve a constant flow of information. This sure needs a processing system with B2B best practices. Integrating a B2B [.] Integrating a B2B [.]

B2B 60

B2B Management Information Customer 60

BigCommerce

JULY 7, 2022

Although open-source solutions, like Magento, offer greater control and flexibility over site customizations, they often involve a high total cost…

Magento 343

Magento B2B eCommerce Customer 343

My Wife Quit Her Job

JULY 17, 2022

In this post, you’ll learn everything you need to know about Shopify Handshake, including what it is, how it works, how to sell on the Handshake marketplace, and its pros and cons. Shopify Handshake is an online B2B marketplace where brands can sell their products wholesale to retailers at no […].

Shopify 236

Shopify B2B Retail eCommerce Marketing 236

Forrester eCommerce

OCTOBER 29, 2020

Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.

Events 451

Events B2B Technology Marketing 451

Forrester eCommerce

JUNE 23, 2021

Stop focusing on digital advertising click-through rates and start paying attention to three core results to maximize paid media investments.

B2B 318

B2B Marketing 318