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Conversation Automation, Personalization, and AI: 5 Key Findings for B2B Marketers

Forrester eCommerce

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys.

B2B 369
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Align, Generate, and Grow at B2B Summit APAC 2023

Forrester eCommerce

Economic headwinds, competitive pressures and technological breakthroughs are putting more pressure on B2B marketing leaders than ever before. As our 2023 Predictions for B2B Marketing and Sales identified, an industry that has long […]

B2B 195
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Digital Business Models Mandate More Sophisticated B2B Pricing Processes And Applications

Forrester eCommerce

I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. Industrial manufacturers already manage a complex matrix of price lists. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk.

B2B 468
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How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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Use Innovation To Reshape The B2B Payment Experience In APAC 

Forrester eCommerce

Though facing barriers, the B2B payment industry in APAC is not lacking innovations. Our recent research on the topic found that B2B payment innovations and trends in the region come from three dimensions.

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Nespresso Professional UK Appoints B2B Commercial Director

365 Retail

Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce.

B2B 115
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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

In today's B2B marketplace, revenue is generated through sales, marketing, and relationships. Rarely will a B2B buyer and seller have a one-off interaction, instead needing to work together to understand each other's needs and to learn how to communicate to build a successful professional relationship - and that is easier said than done!

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The B2B Digital Commerce Playbook for Manufacturers

Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.