Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314

B2B B2C Multi-channel Marketing 314

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Forrester eCommerce

JUNE 26, 2019

B2B buyers are wired to deal with visual information and to remember stories. If a picture is worth 1,000 words, then what is a video worth? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. Reading large blocks of text is the type of […].

B2B 388

B2B Information Technology Customer 388

Forrester eCommerce

APRIL 5, 2022

Conversation automation technologies help B2B marketing and sales leaders holistically approach the design, deployment, and optimization of conversational interactions to deliver relevance and value in the moment while informing the timing and treatment of the next action.

B2B 195

B2B Technology Marketing Information 195

Forrester eCommerce

SEPTEMBER 21, 2022

To meet buyer expectations, b2b content must provide the information buyers need at every stage of their purchase journey.

B2B 195

B2B Information Operations Marketing 195

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298

B2B SEO B2C Mobile 298

365 Retail

FEBRUARY 7, 2024

Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce.

B2B 116

B2B Events Channel Information 116

MakeWebBetter

MARCH 27, 2024

In the B2B model, we seek to nurture leads and maintain long-term client relationships, which involve a constant flow of information. This sure needs a processing system with B2B best practices. Integrating a B2B [.] Integrating a B2B [.]

B2B 60

B2B Management Information Customer 60

Forrester eCommerce

OCTOBER 5, 2020

B2B marketing leaders are experiencing their own version of Groundhog Day when planning their budgets. They need better planning information and better insights to avoid the tragic cycle of repeating past budget planning mistakes.

B2B 242

B2B Information Marketing 242

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. 4 B2B Content Marketing Strategy Tips For Success. 4 B2B Content Marketing Strategy Tips For Success. If they do, then your B2B content marketing strategy needs improvement. We’ve seen these types of gated content perform highly in the B2B landscape.

B2B 150

B2B Marketing Reference SEO 150

Forrester eCommerce

JUNE 27, 2022

For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.

B2B 170

B2B Marketing Information 170

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. They do this by providing exhaustive product information, reducing the need to hop to external sites. At the end of the day, chatbots and product catalogs are getting after the same thing.

Social Media 297

Social Media B2C B2B Customer Data 297

BigCommerce

MARCH 15, 2018

As consumers gained immediate access to brand and product information, business sales cycles were thrown off. Inbound marketing is the process of producing valuable information and content in an effort to increase your search engine rankings and therefore increasing traffic to your site as well as brand discoverability.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Forrester eCommerce

DECEMBER 3, 2019

Remember when saying “Content Is King” was all the rage and B2B marketers got excited about content marketing? It turns out marketing your ideas and product information via content only works if prospects and customers interact with that content.

B2B 195

B2B Marketing Information Customer 195

UpSellIt

NOVEMBER 22, 2021

If you’re a B2B marketer, you understand the process of closing a sale takes time. B2B brands have unlimited opportunities to utilize CRO in their customer journey and streamline their sales cycle. The B2B Customer Journey. B2C versus B2B buyers are different, so they should be treated as such with targeted, unique strategies.

B2B 179

B2B White Paper Download Demo 179

Retail TouchPoints

MARCH 19, 2024

Since implementing a product information management (PIM) solution from Akeneo in January, Zenni Optical has reduced data inconsistency issues across teams by approximately 60% and cut the time needed to manage product data by over 70%.

Management 275

Management B2C B2B Channel 275

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

Forrester eCommerce

JULY 20, 2021

Marketing content has become the primary way for customer-facing teams to create dialogue as B2B buyer behavior changes and work-from-home limitations cause buyers to engage online to inform prospect and customer buying decisions. Content engagement solutions are an emerging market category that helps B2B […].

B2B 498

B2B Information Marketing Customer 498

Forrester eCommerce

JULY 6, 2021

Apprenez à mieux gérer les informations sur la performance de votre contenu et faites émerger les insights nécessaires à sa planification et sa promotion.

B2B 370

B2B Information Operations Marketing 370

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Groove

FEBRUARY 20, 2024

The best Shopify CRMs can help you: Convert leads into customers Increase brand and product awareness Address the after-sales concerns of your customers Additionally, the best CRM for Shopify is particularly useful for companies who leverage business-to-business (B2B) eCommerce.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

The best Shopify CRMs can help you: Convert leads into customers Increase brand and product awareness Address the after-sales concerns of your customers Additionally, the best CRM for Shopify is particularly useful for companies who leverage business-to-business (B2B) eCommerce.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Forrester eCommerce

JUNE 7, 2021

Defining specific types of digital audiences allows marketers to plan and deliver more respectful and relevant digital experiences at scale using the available information at the moment of each interaction.

B2B 441

B2B Marketing Information 441

Forrester eCommerce

JULY 6, 2021

Apprenez à mieux gérer les informations sur la performance de votre contenu et faites émerger les insights nécessaires à sa planification et sa promotion.

B2B 343

B2B Information Operations Marketing 343

Groove

OCTOBER 6, 2020

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. eCommerce Integration: Improving B2B Operations. Our client, Perform Group, is the parent company of Curtain Call , an online B2B store that sells dance class wear and costumes for recitals. The Problem.

B2B 221

B2B Operations BigCommerce eCommerce 221

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

FastSpring

NOVEMBER 3, 2021

B2B lead generation is more than just presenting prospects with fancy features and benefits. There weren’t that many, so we just called their customers on our own and asked them to enter their credit card information into the new payment system. What does all of that have to do with B2B lead generation? Measure Your Results.

B2B 141

B2B Merchant Services Payment Services Payments 141

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

GetElastic

JANUARY 6, 2020

As a B2B supplier, maybe you associate automation with marketing automation. But B2B automation doesn’t have to be about robot order pickers, self-driving delivery trucks, or artificial intelligence skynet-like programs. Let’s look at five ways that automation could improve your B2B ecommerce business today. Reduce Errors.

B2B 155

B2B eCommerce eCommerce Platforms Shipping Costs 155

Groove

OCTOBER 6, 2020

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. AS400 Integration: Improving BigCommerce B2B Operations. Our client, Perform Group, is the parent company of Curtain Call , an online B2B store that sells dance class wear and costumes for recitals. The Problem.

BigCommerce 210

BigCommerce B2B Operations Magazine 210