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Hotel Chains Demonstrate Common B2B eCommerce Website Blunders

Forrester eCommerce

B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices. Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense?

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates

Retail TouchPoints

Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. These things will help our apparel and footwear designers, our B2B salesforce and the independent retailers we supply.”. Moving From a ‘Data-Light’ to a ‘Data-Informed’ Organization.

Apparel 243
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ISE 2024: A Landmark Event in AV Innovation and Retail Technology

365 Retail

Samsung at ISE 2024: Revolutionising Connectivity and Business Efficiency Samsung’s presentation highlighted the advancement of business connectivity through its SmartThings platform for B2B displays, introducing the SmartThings AI Energy Mode for efficient asset management.

Events 74
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Salesforce CRM Review: The Complete Guide for 2019

Ecommerce Platforms

With that in mind, we'll let you explore them at your leisure, they include: Salesforce Marketing. B2C and B2B: Whether you're looking for assistance with business customers or everyday consumers, Salesforce is here to help with a world-class digital platform for end-to-end relationship management. ?? Engagement. Integration.

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7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

SellBrite

Content marketing is something that spans almost every industry, including both B2B and B2C companies. They use their content as a way to transport soon-to-be buyers to a life of leisurely travel and sophistication. Done well, it can turn your struggling store into an online powerhouse. The Power of Content. This is called branding.

eCommerce 129