Welcome to the B2B Marketing Renaissance

Forrester eCommerce

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing

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First Forrester New Wave™ On B2B CDPs Sets The Bar For An Emerging Market

Forrester eCommerce

B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo!

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Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Partner relationship management (PRM) connects the dots between partner planning, recruitment, […].

How B2B Order Management is Improving Efficiency and Driving Growth

BigCommerce

The popularity of B2B ecommerce is on the rise. You’re… B2B EcommerceBut, with this increased market opportunity comes increased customer expectations.

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Marketers: Manage Your Automation Portfolio

Forrester eCommerce

age of the customer artificial intelligence (AI) automation B2B marketing B2C marketing chief marketing officer (CMO) marketing & strategy personalization robotic process automation (RPA) promoted

The B2B Analytics Portfolio: Untapped Competencies To Develop Now

Forrester eCommerce

As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum.

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The GDPR And The B2B Seller: Keep Calm And Sell On

Forrester eCommerce

So far, GDPR compliance efforts have largely targeted customer data management, digital marketing, and security. B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.

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Tier It Up: A Winning Strategy For Customer Success Management Programs

Forrester eCommerce

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business?

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

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Predictions 2019: B2B Marketing And Sales — Mission Possible

Forrester eCommerce

B2B marketing customer experience customer journey customer journey mapping predictions 2019

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Why change management needs to be a strategic focus in your B2B digital transformation journey [video]

GetElastic

Ana Milevskaja talks about one of the biggest trends she’s witnessing in B2B ecommerce… and it’s not technology. Check out what else Ana has to say about B2B commerce trends. Digital Transformation B2B

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Adapting B2B Integration To Support Distributed Commerce

Retail TouchPoints

Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral

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How To Get Your Customers To Do Your Selling For You (Previewing Our B2B Forum)

Forrester eCommerce

B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing

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B2B ecommerce: four challenges to overcome

GetElastic

A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Digital Transformation Commerce B2B

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The state of digital payments in B2B ecommerce

GetElastic

It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Unlike B2C, where streamlined checkouts accept instant payment from credit cards, PayPal and the like, paper checks and manual processes still drive the bulk of B2B payments.

Emerging tech to meet B2B buyer expectations 

GetElastic

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

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Navigating the digital noise at B2B Online

GetElastic

If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Events B2B

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Dun & Bradstreet Moves Up The Value Chain With Intent To Acquire Lattice Engines

Forrester eCommerce

First, adding advanced analytics and data management capabilities from Lattice accelerates D&B’s evolution into a comprehensive data platform […]. B2B marketing customer data data insights data management B2B insights B2B Marketing customer data platform customer insights data and analyticsYesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines.

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B2B Playbook

Guidance

In today’s crowded B2B marketplace, buyers demand an easy, intuitive online buying and account management experience that’s so good it feels like B2C.

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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? Managing multifaceted purchase flows.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy.

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B2B Ecommerce Site Design

BigCommerce

Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space.

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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).

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B2B Mobile Commerce Apps are Hot: Here’s Why

GetElastic

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce.

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Follow The ABM Road Map To Recruit The Right Channel Partners

Forrester eCommerce

account-based marketing (ABM) B2B B2B marketing channel partners partner & affiliate marketing partner relationship management (PRM) ABM channel marketing partner marketing

11 B2B ecommerce must-haves when it comes to UX

GetElastic

Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered. Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey. ORDER MANAGEMENT.

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Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. But so is the fact that B2B is outdoing B2C in online revenue. trillion from online sales in 2017, B2B outdid it by not 100% or 200%- but a solid 234.78%. Customer Management.

Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 How B2B and Wholesale Ecommerce Buyers Shop. B2B Ecommerce

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Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

GetElastic

With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived.

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The Insights Beat: Save Your Data Strategy From A Nosedive

Forrester eCommerce

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.)

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Announce Forrester’s First DMP Wave For Asia Pacific

Forrester eCommerce

I’m excited to share that The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 is now live. It’s the first time we evaluated data management platform (DMP) vendors’ capabilities in Asia Pacific (AP).

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Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B.

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7 SEM strategies B2B organizations need to be deploying

GetElastic

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. A smart B2B marketer opts for a cost-effective marketing strategy.

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Magento B2B Features Released

Blue Acorn

70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% which includes Magento B2B features and functionality. New B2B Magento Feature: Quoting.

Why you won’t want to miss this year’s B2B Next Conference

GetElastic

If you attended last year’s inaugural B2B Next Conference & Exhibition , then you’re most likely counting down the days until September 30th when Andy Hoar and team get you back to Chicago for more ecommerce expertise. . It was announced that former Netflix Chief Talent Officer, Patty McCord would present on change management. McCord will take attendees on a different path for creating a high-performance culture for B2B ecommerce success. Events B2B

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Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos

Kissmetrics

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.

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3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers

Kibo

The post 3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers appeared first on The Omni Channel. Distributed Order Management eCommerce Uncategorized B2B D2CManufacturers may hesitate to invest in eCommerce because of potential channel conflict with […].

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The Insights Beat: Get Smarter About Your Competitors, Customers And Company

Forrester eCommerce

age of the customer business intelligence competitive intelligence customer analytics data management market research master data management B2B customer analytics business insights customer researchInsights come in many flavors. Customer insights. Consumer insights.

Freund Container: B2B empowerment through RESTful APIs

BigCommerce

For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Who submitted (and is quoted below): Chris Hiller, General Manager. Ecommerce vertical: B2B. Why they won. Freund Container was a finalist for the Innovation Awards.

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