Welcome to the B2B Marketing Renaissance

Forrester eCommerce

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing

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How B2B Order Management is Improving Efficiency and Driving Growth

BigCommerce

The popularity of B2B ecommerce is on the rise. You’re… B2B EcommerceBut, with this increased market opportunity comes increased customer expectations.

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Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Partner relationship management (PRM) connects the dots between partner planning, recruitment, […].

The B2B Analytics Portfolio: Untapped Competencies To Develop Now

Forrester eCommerce

As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum.

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Tier It Up: A Winning Strategy For Customer Success Management Programs

Forrester eCommerce

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business?

The GDPR And The B2B Seller: Keep Calm And Sell On

Forrester eCommerce

So far, GDPR compliance efforts have largely targeted customer data management, digital marketing, and security. B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.

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How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

How To Get Your Customers To Do Your Selling For You (Previewing Our B2B Forum)

Forrester eCommerce

B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing

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Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

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Navigating the digital noise at B2B Online

GetElastic

If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Events B2B

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Adapting B2B Integration To Support Distributed Commerce

Retail TouchPoints

Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral

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Emerging tech to meet B2B buyer expectations 

GetElastic

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

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B2B Playbook

Guidance

In today’s crowded B2B marketplace, buyers demand an easy, intuitive online buying and account management experience that’s so good it feels like B2C.

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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? Managing multifaceted purchase flows.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy.

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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).

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Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. But so is the fact that B2B is outdoing B2C in online revenue. trillion from online sales in 2017, B2B outdid it by not 100% or 200%- but a solid 234.78%. Customer Management.

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

B2B Ecommerce Site Design

BigCommerce

Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space.

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The Insights Beat: Get Smarter About Your Competitors, Customers And Company

Forrester eCommerce

age of the customer business intelligence competitive intelligence customer analytics data management market research master data management B2B customer analytics business insights customer researchInsights come in many flavors. Customer insights. Consumer insights.

B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

GetElastic

With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived.

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Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 How B2B and Wholesale Ecommerce Buyers Shop. B2B Ecommerce

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Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B.

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Magento B2B Features Released

Blue Acorn

70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% which includes Magento B2B features and functionality. New B2B Magento Feature: Quoting.

B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

When you think of a Customer Relationship Management system (CRM), what do you imagine? . A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs.

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3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers

Kibo

The post 3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers appeared first on The Omni Channel. Distributed Order Management eCommerce Uncategorized B2B D2CManufacturers may hesitate to invest in eCommerce because of potential channel conflict with […].

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Let’s Unpack The Latest Agency Acquisition. Epsilon + Publicis = ?

Forrester eCommerce

advertising advertising agencies B2B marketing data management digital agencies marketing & strategy mergers & acquisitions (M&As On Monday, Publicis Groupe officially announced its plans to acquire marketing services agency and loyalty provider Epsilon-Conversant from Alliance Data Systems for USD $4.4 billion.

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Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

Other 298

6 tips for awesome wholesale B2B customer relationships

TradeGecko

When it comes to B2B customer relationship management, think old-school matchmaking rather than Tinder. B2C relationships are all about making the sale, and so are B2B relationships – but there are differences between the two. Here are 6 tips for improved customer relations when building long-term eCommerce relationships with your B2B wholesale customers. Customer Management Wholesale B2B eCommerce

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ABM: Just Another Name For Go-To-Market Planning And Execution?

Forrester eCommerce

Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. hear the ABM hoopla and think “wasn’t this called major* account management 10 years ago?”

Freund Container: B2B empowerment through RESTful APIs

BigCommerce

For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Who submitted (and is quoted below): Chris Hiller, General Manager. Ecommerce vertical: B2B. Why they won. Freund Container was a finalist for the Innovation Awards.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. B2B will look more like B2C.

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Impressions From Alibaba’s Computing Conference

Forrester eCommerce

Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.

The B2B Of The Future: Bot To Bot Marketing

Retail TouchPoints

Before founding ArcTouch, Fingerman worked in product management and marketing at Apple, Lucent, and Roxio. By Adam Fingerman, ArcTouch Mobile & Connected Experiences No doubt about it, bots are coming.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

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