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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263
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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

Brooklinen’s approach illustrates how DTC brands are evolving to not simply be “present” on several channels but to carve a unique presence in new markets and categories while unlocking new revenue streams. RTP: How does Marlow integrate into the Brooklinen brand marketing strategy and experience?

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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

B2B 289
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5 Omnichannel Marketing Strategies for Ecommerce Businesses

Digital Doughnut

Discover how key omnichannel ecommerce marketing strategies can enhance customer experience and maintain competitiveness in the online marketplace.Discover how key omnichannel ecommerce marketing strategies can enhance customer experience and maintain competitiveness in the online marketplace.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145
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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected. Jared Blank is the Chief Marketing Officer at VTEX.