Forrester eCommerce

APRIL 3, 2024

A year after the release of Adobe Firefly, B2B content workflows come into focus, with brand guidelines and broader participation possible in content creation and distribution activities.

B2B 242

B2B Operations Marketing 242

Forrester eCommerce

APRIL 4, 2024

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

B2B 228

B2B Marketing Technology Operations 228

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

NOVEMBER 29, 2023

Across B2B, organizations are often overreliant on org design to drive change. Revenue operations (RevOps) implementation discussions are filled with questions of centralization, decentralization, or centers of excellence. But structures are just one lever of change.

Operations 228

Operations B2B Customer 228

Forrester eCommerce

NOVEMBER 17, 2022

One of the most popular attractions at Forrester’s B2B Summit EMEA is the Analyst 1-on-1s. Analyst 1-on-1s provide delegates with the opportunity to book a discussion with an analyst on a specific topic or get deeper insight on a particular piece of research.

B2B 195

B2B Operations Marketing Books 195

Retail TouchPoints

FEBRUARY 8, 2024

Fulfilled by Misfits is an emerging B2B offering that expands on our mission by helping consumer brands rapidly achieve a level of efficiency, cost savings and scale that would otherwise be out of reach.”

Fulfillment 277

Fulfillment B2B Marketing Shipping Costs 277

Forrester eCommerce

OCTOBER 13, 2022

CMOs and marketing operations teams benefit greatly by partnering and working together.

Operations 360

Operations B2B Marketing 360

Forrester eCommerce

OCTOBER 16, 2023

CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights. The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions.

B2B 428

B2B Operations Technology Customer 428

Forrester eCommerce

MAY 29, 2023

This blog shares quick thoughts for marketing executives and operations leaders in those areas with recommendations for building these capabilities. As a regional marketing leader, in any one of these states, the right mindset and capabilities to find balance and synergy are important to keep your team continuing to perform and shine.

Operations 195

Operations B2B Recommendation Blog 195

Forrester eCommerce

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 265

B2B Marketing Channel Operations 265

Forrester eCommerce

OCTOBER 25, 2022

Have you wondered what other B2B leaders think of martech solutions? Here’s your chance to help shape the future of B2B marketing technology decisions.

B2B 370

B2B Technology Marketing Other 370

Forrester eCommerce

MAY 24, 2023

When deciding whether to merge your marketing measurement and insights team into a combined revenue operations function, it’s critical to understand the full remit for a marketing measurement team and how well those accountabilities align with the priorities of the RevOps organization.

Operations 195

Operations B2B Marketing 195

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Forrester eCommerce

SEPTEMBER 30, 2021

As the B2B buying process becomes more complex, sales operations teams face escalating demands. Learn about the trends that will shape sales operations leaders' priorities in the year ahead.

Operations 367

Operations B2B Technology 367

Forrester eCommerce

JUNE 16, 2022

To prepare for a potential recession, B2B organizations will look to gain budget savings across marketing. Whether you’re preparing for a recession, trying to improve profitability, or have a growth strategy of improved productivity, marketing operations leaders can leverage the following six operational tips to help the […].

Operations 195

Operations B2B Marketing Improvements 195

Forrester eCommerce

NOVEMBER 27, 2023

What exactly is the current state of B2B marketing measurement, what do B2B marketing leaders need to look out for, and what can be improved? Here are five key measurement observations from Forrester’s Marketing Survey, 2023.

B2B 265

B2B Marketing Improvements Operations 265

Forrester eCommerce

NOVEMBER 9, 2023

The future of B2B marketing planning will be integrated, sequenced, and adaptive.

B2B 391

B2B Marketing Operations 391

Groove

OCTOBER 6, 2020

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. eCommerce Integration: Improving B2B Operations. Our client, Perform Group, is the parent company of Curtain Call , an online B2B store that sells dance class wear and costumes for recitals. The Problem.

B2B 221

B2B Operations BigCommerce eCommerce 221

Forrester eCommerce

MAY 13, 2021

To enable commercial optimization, revenue operations leaders must become change agents for a shift in mindset through four fundamental values.

Operations 343

Operations B2B 343

Groove

OCTOBER 6, 2020

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. AS400 Integration: Improving BigCommerce B2B Operations. Our client, Perform Group, is the parent company of Curtain Call , an online B2B store that sells dance class wear and costumes for recitals. The Problem.

BigCommerce 210

BigCommerce B2B Operations Magazine 210

Forrester eCommerce

MAY 24, 2022

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys.

B2B 369

B2B Marketing Customer Operations 369

Forrester eCommerce

DECEMBER 20, 2023

A recent trip to see Charles Dickens' A Christmas Carol leads to considering the past, present, and future of revenue operations…

Presentation 242

Presentation Operations B2B Marketing 242

Forrester eCommerce

MAY 24, 2023

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195

B2B Marketing Technology Operations 195

Forrester eCommerce

APRIL 10, 2023

B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing.

B2B 195

B2B Technology Marketing Customer 195

Forrester eCommerce

OCTOBER 26, 2022

As B2B companies look to minimize risk, those that orient their strategies and operations around their customer base will come out ahead.

B2B 195

B2B Customer Operations Marketing 195

Forrester eCommerce

DECEMBER 10, 2021

Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. Here's why to ditch them and move on to something better.

B2B 369

B2B Marketing Operations 369

Forrester eCommerce

AUGUST 22, 2021

Two fundamental truths apply to most B2B buying and selling scenarios. Let’s explore each of these truths to see how and why they influenced the design of Forrester’s new B2B Revenue […]. First, each individual account often presents multiple selling opportunities.

B2B 275

B2B Presentation Operations Marketing 275

Forrester eCommerce

JANUARY 30, 2024

Apply scientific experimentation to achieve the best B2B content personalization results.

B2B 212

B2B Operations Technology Marketing 212

Forrester eCommerce

SEPTEMBER 15, 2022

Businesses increasingly operate across borders; the rise of B2B e-commerce and online marketplaces is driving more cross-border transactions. All of this makes […].

Payment Services 195

Payment Services Payments B2B eCommerce 195

Forrester eCommerce

SEPTEMBER 21, 2020

B2B organizations are depending on marketing operations to lead them out of the crises of 2020. Here are five steps marketing operations leaders must take in 2021 to drive their organization’s success.

Operations 302

Operations Marketing B2B 302

Forrester eCommerce

JUNE 6, 2023

Data, insights, and technology have become a superpower for aligning sales and marketing organizations. The relay race has shifted to an adventure race supported by a fully integrated revenue lifecycle tool set.

Operations 195

Operations B2B Technology Marketing 195

Forrester eCommerce

JULY 12, 2023

The same happens to me when Forrester’s B2B Summit in North America is over, […] Throughout the year there is an ebb and flow to the things I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine.

B2B 195

B2B Events Channel Operations 195

Forrester eCommerce

APRIL 30, 2021

The concept of “right audience, right content, right place, right time” has been around the B2B world for ages. According to the 2021 Business Technographics Marketing Survey, 75% of all B2B marketing respondents agreed that “buyers expect an immediate response to their […].

B2B 450

B2B Marketing Operations 450

Forrester eCommerce

APRIL 26, 2022

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want.

B2B 370

B2B Channel Information Consumer 370

Forrester eCommerce

AUGUST 5, 2021

Forrester’s 2021 Global Marketing Survey reveals how B2B marketing leaders are adapting their strategies to accelerate recovery while keeping customers front and center. Here are three key takeaways.

B2B 334

B2B Marketing Customer Operations 334