Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising: What Is It? B2B Advertising With Google.

B2B 347

B2B Social Media Merchant Services Reference 347

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing. Define Your Goals.

B2B 314

B2B B2C Multi-channel Marketing 314

Forrester eCommerce

FEBRUARY 13, 2023

Today, B2B buyers are making purchase decisions based on CSR criteria, the best talent gravitates to companies that live their values, and investors and other stakeholders are rewarding companies […] Those days are over.

B2B 195

B2B Other Marketing 195

Forrester eCommerce

APRIL 5, 2023

B2B marketing teams create messaging for brand and product – often separately – which attempts to articulate differentiated value to buyers, customers, employees, and other stakeholders. What is abundantly clear from our research is that there is a significant challenge to ensure all this messaging is connected and consistent.

B2B 195

B2B Marketing Other Customer 195

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

SEO 298

SEO B2B B2C Mobile 298

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Clean Your Email List.

B2B 195

B2B Marketing Merchant Services Webinar 195

Forrester eCommerce

NOVEMBER 7, 2023

When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.” The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent.

B2B 382

B2B Fashion Other Marketing 382

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. The best strategy for increasing B2B sales?

B2B 290

B2B Social Media Shipping Costs Marketing 290

Forrester eCommerce

AUGUST 28, 2019

The other half are eating their lunch. The B2B C-suite is demanding you accelerate your digital transformation. Nearly half of businesses are digital beginners. Find out where you stand and what you need to do to defend yourself. This means you face more pressure to show progress and benchmark your maturity.

B2B 368

B2B eCommerce Other Customer Experience 368

Forrester eCommerce

DECEMBER 8, 2023

Others also have similar fears: A report by the American Staffing Association indicates that nearly three-quarters of American adults (74%) fear that higher […]

B2B 264

B2B Marketing Other 264

Groove

MARCH 11, 2022

The Basics of B2B Marketing. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. However, this blog is bringing B2B marketing back to the basics. Optimize for SEO. Utilize Paid Media Advertising. Conclusion.

B2B 150

B2B Merchant Services Marketing PPC 150

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. 4 B2B Content Marketing Strategy Tips For Success. 4 B2B Content Marketing Strategy Tips For Success. If they do, then your B2B content marketing strategy needs improvement. We’ve seen these types of gated content perform highly in the B2B landscape.

B2B 150

B2B Marketing Reference SEO 150

Retail TouchPoints

NOVEMBER 13, 2023

While the core product value proposition is still very much intact, like many other brands that started solely online, Brooklinen’s growth story has evolved. We want to meet our customers everywhere that they are, which means investing in our DTC website and also various other channels.”

Omnichannel 278

Omnichannel B2B Channel Customer 278

Forrester eCommerce

FEBRUARY 6, 2024

If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.

Marketing 217

Marketing B2B Other Operations 217

Groove

FEBRUARY 20, 2024

The best Shopify CRMs can help you: Convert leads into customers Increase brand and product awareness Address the after-sales concerns of your customers Additionally, the best CRM for Shopify is particularly useful for companies who leverage business-to-business (B2B) eCommerce.

Shopify 358

Shopify eCommerce B2B Live Chat 358

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

Store Growers

DECEMBER 8, 2022

But in B2B ecommerce, there are also unique challenges that require a different approach. So in this article, we’ll look at those challenges, and I’ll show you how other companies are dealing with them! How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

Groove

FEBRUARY 20, 2024

The best Shopify CRMs can help you: Convert leads into customers Increase brand and product awareness Address the after-sales concerns of your customers Additionally, the best CRM for Shopify is particularly useful for companies who leverage business-to-business (B2B) eCommerce.

Shopify 358

Shopify eCommerce B2B Live Chat 358

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Selling "Inside" of Digital.

B2B 141

B2B Management eCommerce B2C 141

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147

B2B eCommerce Payment Services SEO 147

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Retail TouchPoints

MAY 6, 2021

The second, NewCo , will inherit Office Depot’s B2B solutions, including its Business Solutions Division contract business, Grand & Toy and the independent regional office supply distribution businesses. Sales fell 13% to $2.4

B2B 179

B2B Consumer Toys Supplies 179

GetElastic

SEPTEMBER 6, 2021

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Cynthia DiTullio , Director, Global B2B, Converse.

B2B 144

B2B eCommerce White Paper Seminar 144

BigCommerce

MARCH 15, 2018

Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? Has online B2B customer behavior changed in the last 22 years?

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

UpSellIt

NOVEMBER 22, 2021

If you’re a B2B marketer, you understand the process of closing a sale takes time. B2B brands have unlimited opportunities to utilize CRO in their customer journey and streamline their sales cycle. The B2B Customer Journey. B2C versus B2B buyers are different, so they should be treated as such with targeted, unique strategies.

B2B 179

B2B White Paper Demo Download 179

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218

B2C B2B Marketing Technology 218

Forrester eCommerce

MARCH 19, 2023

At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenged every organisation.

B2B 368

B2B Events Other Marketing 368

Forrester eCommerce

APRIL 20, 2022

However, evidence from Forrester’s Q3 2020 US Future Of Work Survey shows that B2B sellers feel fatigued, less engaged, and more frustrated at work compared with other B2B professionals. What many may not realize is that high seller engagement and wellness directly correlate with higher productivity. This […].

Improvements 332

Improvements B2B Other 332

GetElastic

DECEMBER 16, 2019

Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. But in order to meet the demands of the emerging digital-first B2B buyer, organizations need to take a hard look at their current digital offerings and make a change.

B2B 142

B2B eCommerce EDI Workshop 142

BigCommerce

NOVEMBER 13, 2017

For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Ecommerce vertical: B2B. We proudly ship more in-stock containers than any other US company, bar none. We spent a great deal of time researching platforms that would help bring our vision of B2B enablement to life.

B2B 210

B2B BigCommerce Shipping Costs Supplies 210

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

GetElastic

SEPTEMBER 26, 2019

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163

B2B eCommerce Multi-channel White Paper 163

ChannelAdvisor

AUGUST 12, 2022

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B ecommerce. What is driving this growth?

eCommerce 85

eCommerce B2B Shipping Costs Multichannel 85

GetElastic

MAY 21, 2019

A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Partnering with a local expert to understand regulations for your products is a must.

B2B 157

B2B eCommerce Merchant Services Supplies 157