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Emerald Acquires Outdoor and Sporting Goods-Focused B2B Purchasing Platform

Retail TouchPoints

The PlumRiver Elastic B2B platform bridges gaps between sellers’ order processing systems and purchasers, allowing brands to sell directly to their buyers using print-free digital product catalogs and merchandising technology. Key client brands include Patagonia , The North Face , Timberland , Vans and Puma.

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Macy’s to Sell Gap Sleepwear and Intimates; Academy Adds L.L.Bean Merchandise

Retail TouchPoints

said Adrienne Gernand, President of B2B and International Commerce at Gap Inc. L.L.Bean , another storied name in the industry, will make a selection of its products available in-store and online at Academy Sports + Outdoors. in a statement.

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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

Image courtesy REI) This Earth Month, outdoor retailer REI Co-op is showcasing its ongoing recycling partnership with decking manufacturer Trex , at its Signature Camp near Bryce Canyon National Park in Utah. REI Campsite Outfitted with Recycled Trex Decking An REI Signature Camp featured recycled Trex decking.

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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices was already starting to feel the pinch before COVID, and experts predict the company will go under within the next year.

Outdoor 299
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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

For example, suppose you run a B2B company supplying laboratory equipment. One of our clients at Groove Commerce, Cordova Outdoors , saw a significant increase in their online visibility and sales after better utilizing Google Merchant Center alongside Performance Max campaigns.

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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

Additionally, Liquidity Services , which operates a B2B ecommerce marketplace for surplus business and government goods, has launched a new consumer-facing omnichannel marketplace called AllSurplus Deals for returned and overstock goods. The auction-based website is now available to consumers in Arizona.

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