Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers
Forrester eCommerce
AUGUST 7, 2023
It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]
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