Inflow Insights

JANUARY 15, 2020

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

DECEMBER 11, 2017

Or worse, you didn’t spot the right trends in a successful tactic before spending too much on the underperforming ones. PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. Adjust based on trends. A/B testing.

Management 213

Management Marketing PPC Banking 213

GetElastic

JULY 3, 2019

Stay updated with new/upcoming SEO trends: Most marketers with minimal SEO knowledge know about SEO tactics like building backlinks. Instead, keep yourself updated with new SEO trends with these recommended SEO blogs, SEO Roundtable and Search Engine Journal. Take Dropbox for example. Source: Dropbox.

Social Media 152

Social Media Marketing SEO eCommerce 152

ROI Revolution

JANUARY 3, 2020

Brands like Target and Walmart have embraced omnichannel marketing with highly intuitive apps and the ability to buy online & pick up in store (known as BOPUS, a trend we discussed in our August 2019 monthly marketing news recap ). These show some consistent trends across the board. What trends will actually impact you?

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

ROI Revolution

MARCH 4, 2020

Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up-to-date with emerging trends. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . Listen instantly here!

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Kissmetrics

FEBRUARY 4, 2021

This helps our clients reach their audience with industry trends and popular topics before their competition. Most recently, our work with Adobe won MediaPost’s 2020 OMMA Awards in the Search Marketing: SEO Campaign category, and another client, PROS, won Search Engine Land’s Landy Award for the Best B2B Search Marketing Initiative.

Marketing 275

Marketing SEO eCommerce Social Media 275

Omnisend

APRIL 28, 2023

Look at Google Trends to see what’s popular and how much search volume there is for it. Understanding your target audience helps you: Pick the right marketing channels for your products For instance, retail products work better on platforms like Facebook and Instagram while B2B marketing thrives on platforms like LinkedIn.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Look at Google Trends to see what’s popular and how much search volume there is for it. Understanding your target audience helps you: Pick the right marketing channels for your products For instance, retail products work better on platforms like Facebook and Instagram while B2B marketing thrives on platforms like LinkedIn.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

BigCommerce

FEBRUARY 13, 2018

This trend isn’t slowing down, either. Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Training the New B2B Buyer. Image source. E-Commerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Kissmetrics

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit.

PPC 335

PPC Web Design Social Media Blog 335

ROI Revolution

MAY 20, 2020

Paid search trends during COVID-19 have helped demonstrate the risk-averse nature of businesses following the Great Recession in 2008. Your PPC accounts are experiencing a period of above-target efficiency , leaving wiggle room in your ROAS to give non-direct response advertising a serious go. Stay Ahead of the Competitive Curve.

PPC 144

PPC Mobile B2B Shipping Costs 144

Kissmetrics

FEBRUARY 12, 2021

This should include things like money paid to an agency, to pay designers, to bid on keywords , or put toward a PPC campaign. Pro Tip: There are free ROAS calculators that will use your ROAS to help you figure out your budget, PPC spend, and several other helpful stats. B2B brands, meanwhile, may want to invest more money in LinkedIn.

Improvements 299

Improvements PPC Marketing eCommerce 299

ROI Revolution

JANUARY 27, 2020

The 2020 Tech + Trends Brand Growth Guidebook. This month we released The 2020 Tech + Trends Brand Growth Guidebook. This comprehensive report is your roadmap to understanding all of the innovations, trends, and technological advances reshaping online advertising in 2020 and beyond. What trends will actually impact you?

Marketing 78

Marketing Shipping Costs Social Media Games 78

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Almost half of B2B companies are planning to adopt it. Heavy adoption of marketing automation started in 2014, and the growth since then has been trending upwards. I use it every day to find the latest trending content! 24, to be exact.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Blue Winston

JUNE 3, 2021

B2B Marketing Automation | B2C Marketing Automation B2B and B2C Marketing strategies became very common in the world of online businesses. B2B Marketing Automation B2B Marketing Automation enables businesses to send out emails that can be applicable for a wide range of their recipients. Mass-oriented approach to brands.

Marketing 67

Marketing Social Media B2C PPC 67

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Check out their resources center homepage, including link off to videos, user guides, deconstructions, essays on trending topics and more. If you’re in B2B sales, LinkedIn might be the horse you want to ride.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

NOVEMBER 27, 2019

Ad performance on platforms like Facebook, Twitter, & Snapchat has proven to be even stronger than expected this year, so it will be very exciting to see how these trends continue into 2020 and beyond. What trends are actually going to impact your business? Trends Shaping 2020 for Brands. Let’s Get Digital!

Marketing 78

Marketing eCommerce Social Media Gifts 78

ROI Revolution

JULY 3, 2018

This extension will allow B2B advertisers to pull detailed contact information about the businesses that have clicked on their ad campaigns, including business name, key employee contacts and email information. Download our special report, The 2018 Ecommerce Trends + Tech Brand Growth Guidebook.

PPC 106

PPC Management B2C Marketing 106

FastSpring

JANUARY 3, 2020

Twitter’s short-message style tends to attract young, educated, busy tech-centric people, which is why its advertising success stories include so many B2B and SaaS businesses. They’re interested in new software and industry trends that keep them on the cutting edge. LinkedIn — Don’t just think of LinkedIn as a place for employment ads.

eCommerce 81

eCommerce Social Media Mobile PPC 81

Omnisend

JULY 26, 2023

By understanding popular abbreviations and using them judiciously, businesses can connect with diverse audiences, adapt to evolving trends, and maintain a competitive edge in the ever-evolving digital landscape. We have a meeting with our B2B clients today. ” Example 7: Appointment reminders “Hi, Grace!

Games 60

Games B2B Clothing Events 60

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. If you’re keeping an eye on these metrics and trends, daily, weekly, monthly you can adjust pretty quickly in order to regain your sales volume. Primal Pit Paste sells natural deodorant both B2C and B2B.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

FastSpring

JANUARY 8, 2019

Business to business (B2B). Google Trends. Pay Per Click (PPC). A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. Business to consumer (B2C). Google Keyword Tool. This allows marketers to easily compare keywords or phrases.

Merchant Services 61

Merchant Services Payment Services Payments eCommerce 61

Kissmetrics

SEPTEMBER 20, 2017

The glorified metric that drives everyone from PPC to SERP “growth hackers” crazy. Look at historical data , pinpoint trends, figure out what ROI means for you. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company. Clicks and pageviews are worthless if they don’t lead to conversions.

SEO 441

SEO PPC Webinar B2B 441

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Build off of these trends by developing image galleries on your site to make the shopping experience more visually executable. The end goal? How to Create a Content Strategy for eCommerce. Paid media can often be a trial-and-error method.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

eCommerceFuel

FEBRUARY 17, 2017

You have to be on new software trends and, you know, what software is best in being able to help the customers,” or do you say, “Hey, here’s what we expect from you. For us it started out in text marketing…not text marketing, excuse me, just standard Google PPC text ads.

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Build off of these trends by developing image galleries on your site to make the shopping experience more visually executable. The end goal? How to Create a Content Strategy for eCommerce. Paid media can often be a trial-and-error method.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

BigCommerce

AUGUST 31, 2017

It’s official: #FirstDayOfSchool2017 is trending on social media and the back-to-school shopping season is in full force. Take a look at Google Trends for last year. Shayla Price, B2B Marketer. Email marketing drove 174% more conversions than social media in 2016 and the trend has continued. Don’t believe me?

Marketing 252

Marketing Shipping Costs Multi-channel X-cart 252

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Social media advertising stats + trends in the face of COVID-19.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. Home goods trends in the pandemic age. US digital ad spend for B2B grew 32.5%

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. This trend is expected to continue into 2021 and beyond. March 9 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. This trend is expected to continue into 2021 and beyond. April 8 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

MAY 6, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. This trend is expected to continue into 2021 and beyond. Claim your copy!

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. This trend is expected to continue into 2021 and beyond. April 8 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. Pre-COVID-19 vs. now: Trends & stats.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

APRIL 8, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021. This trend is expected to continue into 2021 and beyond.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JANUARY 5, 2022

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. Home goods trends in the pandemic age. US digital ad spend for B2B grew 32.5%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156