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The Ultimate Guide to B2B Local SEO

Kissmetrics

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

SEO 298
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New Study: What 100 Social Media Followers Are Really Worth

Kissmetrics

How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. Of the 483 companies, 159 of them were in the B2B space and 324 were B2C companies. Why you may ask?

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Back to the Basics of B2B Marketing

Groove

The Basics of B2B Marketing. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. However, this blog is bringing B2B marketing back to the basics. Optimize for SEO. Utilize Paid Media Advertising.

B2B 150
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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416
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How to Choose The Right Local SEO Agency

Kissmetrics

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. If you’re hiring a local SEO agency, they should place special emphasis on the metrics that impact your revenue directly. 7 Characteristics of a Great Local SEO Agency. Agency focus.

SEO 271
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. of marketing professionals say they stay up-to-date on industry information via email and enewsletters, with blogs and social media a distant second at 56.3% White Papers & Reports.

Blog 158