Forrester eCommerce

NOVEMBER 11, 2021

When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives.

B2B 369

B2B Marketing Other Customer Experience 369

Forrester eCommerce

APRIL 20, 2022

What Kind of B2B Marketing Sandwich Will You Make? When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].

B2B 358

B2B Marketing Definition Customer 358

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 236

B2B eCommerce BigCommerce Omnichannel 236

Forrester eCommerce

APRIL 30, 2021

The concept of “right audience, right content, right place, right time” has been around the B2B world for ages. According to the 2021 Business Technographics Marketing Survey, 75% of all B2B marketing respondents agreed that “buyers expect an immediate response to their […].

B2B 453

B2B Marketing Operations 453

Forrester eCommerce

SEPTEMBER 11, 2023

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

B2B 407

B2B Marketing 407

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Forrester eCommerce

AUGUST 5, 2021

Forrester’s 2021 Global Marketing Survey reveals how B2B marketing leaders are adapting their strategies to accelerate recovery while keeping customers front and center. Here are three key takeaways.

B2B 336

B2B Marketing Customer Operations 336

Forrester eCommerce

OCTOBER 20, 2021

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

B2B 370

B2B Marketing Customer 370

GetElastic

NOVEMBER 9, 2021

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. According to survey results, manufacturing leads the charge in B2B focused digital commerce initiatives.

B2C 146

B2C B2B Customer Retention Subscription 146

Forrester eCommerce

OCTOBER 26, 2023

Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.

B2B 388

B2B Marketing Operations 388

Forrester eCommerce

MAY 13, 2022

Audience insights are more critical than ever for B2B marketers. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […].

B2B 195

B2B Marketing 195

Forrester eCommerce

DECEMBER 8, 2023

According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, nearly half (49%) of AI decision-makers say that they are concerned about displacement of human jobs by generative AI usage at their organization.

B2B 259

B2B Marketing Other 259

Forrester eCommerce

DECEMBER 8, 2023

So I found my stress levels rising when I was preparing data snapshots from Forrester’s new Portfolio Marketing Survey. […] Wasting time and effort is also highly frustrating (though perhaps less harmful for the environment).

B2B 246

B2B Marketing Customer 246

Forrester eCommerce

JUNE 8, 2022

Les révélations de la Marketing Survey de Forrester pour l’année 2022 donnent de nouvelles clés aux responsables marketing B2B afin de renforcer leur stratégie.

B2B 195

B2B Marketing 195

Forrester eCommerce

MARCH 9, 2021

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

B2B 246

B2B Events Management Marketing 246

Forrester eCommerce

MARCH 23, 2022

Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months. Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement.

Events 369

Events B2B Improvements Marketing 369

Forrester eCommerce

OCTOBER 2, 2023

Product experts have gained influence with B2B buyers as they face financial constraints. Explore key insights from Forrester’s latest Buyers’ Journey Survey.

B2B 214

B2B Marketing 214

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Forrester conducted three online surveys for the report.

eCommerce 152

eCommerce B2B Toys B2C 152

Forrester eCommerce

APRIL 20, 2022

However, evidence from Forrester’s Q3 2020 US Future Of Work Survey shows that B2B sellers feel fatigued, less engaged, and more frustrated at work compared with other B2B professionals. What many may not realize is that high seller engagement and wellness directly correlate with higher productivity. This […].

Improvements 332

Improvements B2B Other 332

Forrester eCommerce

AUGUST 11, 2021

Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […]. Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face? A teardrop?

B2B 315

B2B Recommendation Customer Customer Experience 315

Forrester eCommerce

JULY 27, 2023

(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023.

Technology 195

Technology B2B Marketing Customer 195

Retail TouchPoints

OCTOBER 28, 2020

The survey, which polled 1,000 U.S. B2C marketers and 111 B2B marketers), revealed key insights about consumer spending patterns and behavior. The survey also supported how the pandemic has expedited the shift to online shopping: 44% of consumers have increased their online shopping; 8%. consumers in late July (as well as 391.

Consumer 191

Consumer B2C B2B Mobile 191

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

365 Retail

MARCH 19, 2024

Out of the 500 surveyed B2B buyers, 83% said that they would abandon an e-commerce purchase if no payment terms were offered at checkout, meaning that B2B sellers failing to offer payment terms are missing out on capturing new business and revenue growth. Visit Hokodo to download the full report.

eCommerce 52

eCommerce Payments B2B Merchant Services 52

Forrester eCommerce

FEBRUARY 20, 2023

Forrester’s Survey Data Reveals Difficult Truths About Many Account-Based Marketing (ABM) Programs Every two years, Forrester conducts a State Of ABM Survey. In 2022, 155 marketing professionals in B2B organizations across North America, Europe, and Asia Pacific provided us with a detailed look at their ABM programs.

Marketing 195

Marketing B2B 195

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Forrester eCommerce

SEPTEMBER 15, 2019

In September 2016, Forrester’s B2B Marketing and Sales research team published our first series of reports about account-based marketing. In November, we predicted that ABM would help boost B2B marketers’ customer obsession. We continue to survey the market to keep our finger on the ABM pulse. […].

B2B 352

B2B Marketing Customer 352

Retail TouchPoints

NOVEMBER 13, 2023

We saw in survey responses that nearly half of respondents found picking the firmness of their pillows to be the hardest part of purchasing a new pillow. We then spent the next several years talking to our customers about specific concerns. We also learned that nearly a third [of consumers] overheat at night.

Omnichannel 255

Omnichannel B2B Channel Customer 255

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147

B2B eCommerce Payment Services SEO 147

RTP blog

APRIL 26, 2018

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. Another example of retail’s impact on B2B comes from an unlikely source — luxury candy boutique Sugarfina.

B2B 150

B2B B2C Magento eCommerce 150

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Forrester eCommerce

JUNE 28, 2022

Now imagine further that your spouse sends you an online survey with five rating questions and a comment field … I am […]. Imagine your spouse wants to know what you think of your relationship: Do you still love your spouse? Are you committed to your spouse? Are there any issues you want to bring up?

B2B 195

B2B Customer 195

BigCommerce

MARCH 6, 2018

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? On top of RivetWorks, I also use Shopper Approved (which automates a survey as well for text-based reviews).

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Forrester eCommerce

MARCH 9, 2022

When we asked B2B buyers what they think about the content they receive from vendors, over 60% of respondents to Forrester’s 2021 Content Preferences Survey gave these unflattering opinions. Lacking substance. Buyers are drowning in a sea of sameness.

B2B 195

B2B Customer Marketing 195

365 Retail

SEPTEMBER 13, 2023

B2B commerce underwent a significant revolution during the pandemic as many buyers were forced to look for alternative suppliers online. Roland Palmer, General Manager of UK, Benelux & Nordics, Alibaba Group Online B2B marketplaces are one means of helping businesses overcome such challenges.

B2B 52

B2B Events Order Fulfillment Technology 52

Forrester eCommerce

SEPTEMBER 11, 2020

Data from the SiriusDecisions 2020 Customer-Facing Roles Survey indicates that the right content makes the difference in the ability of CSMs to meet customer expectations. Just as important: The right content reduces time wasted searching for material, which means B2B organizations are more likely to keep those CSMs around.

Customer 307

Customer B2B 307