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A New Take on ‘Native Retail’: Boutique Hotel Chain Mint House Lets Travelers Shop Their Stay

Retail TouchPoints

It’s an experience common to almost every traveler — you stay at a hotel and fall in love with the mattress, the sheets, the lamp. If you’re lucky you’re able to track down a tag or brand name and buy the item online. We have a lot of fun showing our guests brands that they wouldn’t necessarily experience on their own.

Travel 234
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Hotel Chains Demonstrate Common B2B eCommerce Website Blunders

Forrester eCommerce

Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense? B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices.

B2B 319
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Customer-Obsessed B2B Leaders Give More And Get More — Do You?

Forrester eCommerce

I don’t know about you, but I do some of my best thinking when traveling — as I did recently: through nine states in eight days. I’ve been researching customer obsession in B2B for a while now with […]. This isn’t a 1,400-mile, gas-guzzling flex. It’s just to illustrate that I had a lot of time.

B2B 195
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For B2B Marketers, This Is The Next Best Thing To Time Travel

Forrester eCommerce

It's impossible to know what the future holds for marketing campaigns in development. But you can audit your progress and course-correct when needed.

Travel 369
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The Ultimate Guide to B2B Local SEO

Kissmetrics

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298
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The Benefits of B2B Ecommerce: “We Now Have a Thriving Business Thanks to the Internet”

BigCommerce

Few salesmen travel door to door anymore. Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? trillion by 2021.

B2B 344
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Picture this: a traveler seeking a hotel near a lake for a specific activity. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions.