Forrester eCommerce

JANUARY 24, 2024

Buyers in B2B organizations are in a precarious position. They must make weighty financial decisions for their extended organization and on behalf of their colleagues. Unlike individual consumers, they must balance their personal risk tolerance — and, sometimes, their career prospects — alongside the interests of their employer.

B2B 259

B2B Consumer Management Marketing 259

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Forrester eCommerce

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 339

B2B Events Marketing Customer Experience 339

Forrester eCommerce

JUNE 7, 2022

Die Forrester-Marketing-Umfrage 2022 bietet – neben den sechs CMO-Trends – weitere Einblicke in die Chancen und Herausforderungen, die B2B-Marketer angehen müssen, um erfolgreich zu sein.

B2B 195

B2B Marketing 195

Forrester eCommerce

MAY 10, 2023

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.

B2B 369

B2B Customer Marketing Consumer 369

BigCommerce

AUGUST 31, 2020

Ecommerce drove 13% of total B2B sales in the U.S. Forrester projected in December that share would reach…

B2B 485

B2B eCommerce 485

Forrester eCommerce

OCTOBER 28, 2021

An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.

B2B 369

B2B Marketing Customer 369

Forrester eCommerce

DECEMBER 28, 2021

And the topics Forrester clients ask about often reveal emerging trends. So what’s top of mind for B2B sales teams? Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. I created a list of the top five topics revenue leaders asked me about in my first […].

B2B 370

B2B Channel Technology Operations 370

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers.

B2B 146

B2B eCommerce Customer SEO 146

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Google recently partnered with The Boston Consulting Group (BCG) to research how mobile has been impacting B2B customers and organizations.

B2B 145

B2B eCommerce Payment Services Marketing 145

Forrester eCommerce

AUGUST 8, 2023

Planning season is the perfect time for B2B revenue engine leaders to address common challenges, share functional insights and competencies, and build a customer-obsessed growth strategy.

B2B 369

B2B Marketing Customer 369

Forrester eCommerce

MAY 13, 2022

Audience insights are more critical than ever for B2B marketers. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […].

B2B 195

B2B Marketing 195

Forrester eCommerce

MARCH 9, 2022

Though facing barriers, the B2B payment industry in APAC is not lacking innovations. Our recent research on the topic found that B2B payment innovations and trends in the region come from three dimensions.

Payment Services 195

Payment Services B2B Technology 195

Forrester eCommerce

APRIL 20, 2022

What Kind of B2B Marketing Sandwich Will You Make? While definitions vary, the modern, Western world concept of a sandwich is two slices of bread with filling in between.

B2B 358

B2B Marketing Definition Customer 358

Forrester eCommerce

MARCH 11, 2022

B2B sales trends are like that, too. Each year, our planet has thousands of earthquakes. Most of them are small events, but a few powerful ones change the landscape. It’s hard to know if a tremor will turn into a major earthquake. So let’s talk about two seismic shifts disrupting sales and marketing. Shift Number […].

B2B 195

B2B Marketing Events Customer 195

Forrester eCommerce

NOVEMBER 15, 2021

The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic marketers were forced to adopt virtual events. As protective vaccines became available, we’re now starting to see initial signs of in-person event activity returning. But what does the future hold?

B2B 195

B2B Events Marketing 195

Forrester eCommerce

JULY 12, 2023

The same happens to me when Forrester’s B2B Summit in North America is over, […] Throughout the year there is an ebb and flow to the things I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine.

B2B 195

B2B Events Channel Operations 195

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298

B2B SEO B2C Mobile 298

Forrester eCommerce

OCTOBER 20, 2021

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

B2B 370

B2B Marketing Customer 370

Forrester eCommerce

SEPTEMBER 18, 2020

In this environment, successful B2B CMOs must be agents of change within marketing and across the revenue engine by introducing well-established proven best-practice processes that can be adjusted quickly to create alignment between functions and meet the changing needs of the business.

B2B 479

B2B Marketing 479

Salsify

MARCH 23, 2021

As we reflected on 2020, we realized the year challenged, accelerated, and defied a lot of expectations we had for business-to-business or B2B trends.

B2B 78

B2B eCommerce 78

Digital Doughnut

MARCH 10, 2022

The past couple of years have been catastrophic for B2B marketers, especially due to the unprecedented conditions that erupted during the pandemonium. With many of us having navigated an unnatural horror pandemic over the past year, you’d have to be really thick-skinned not to feel excited.

B2B 121

B2B Marketing Customer Experience eCommerce 121

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

BigCommerce

MARCH 15, 2018

Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? Has online B2B customer behavior changed in the last 22 years?

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Digital Doughnut

JUNE 15, 2022

Lead generation tactics are continuously evolving as more and more B2B brands channel resources into finding and converting quality leads. But with such a competitive market, brands need to keep up to date with the latest tools, trends and technologies or risk losing out to competitors.

B2B 52

B2B Channel Technology Marketing 52

MakeWebBetter

DECEMBER 15, 2020

And, so the market trend followers, from small to medium businesses, all are seen shifting to various online platforms. B2B businesses are also very much in favor of following the trend too. […]. The post WooCommerce B2B: Setup Your Wholesale Store With WooCommerce [The Complete Guide] appeared first on MakeWebBetter.

WooCommerce 145

WooCommerce B2B eCommerce Retail 145

Forrester eCommerce

OCTOBER 5, 2020

B2B marketing leaders are experiencing their own version of Groundhog Day when planning their budgets. They need better planning information and better insights to avoid the tragic cycle of repeating past budget planning mistakes.

B2B 246

B2B Information Marketing 246

Digital Doughnut

MARCH 21, 2024

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function.

B2B 52

B2B Channel Technology Operations 52

Ecommerce Platforms

JANUARY 4, 2019

Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. B2B Ecommerce Is Exploding. B2B companies are leveraging upcoming ecommerce trends, too. It’s even been projected that B2B ecommerce sales will increase worldwide to $6.6 Online reviews and influencer trends aren’t enough.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

Elsner

FEBRUARY 28, 2019

The millennials have whole-heartedly embraced the B2B eCommerce model. With such an alluring and action-packed big numbers, it is now necessary to understand the trends that will reshape the B2B eCommerce. Still not thinking to invest in the B2B eCommerce business? trillion by 2020. Let’s have a look.

B2B 110

B2B Definition eCommerce B2C 110

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Forrester eCommerce

APRIL 21, 2021

Almost half of B2B US companies have slashed their sales teams. COVID has upended business as we knew it and sales organizations have felt this impact. Sellers work from home, over digital channels and sales managers have become much more data-driven and focused on post-sale engagement to preserve and grow revenue.

B2B 289

B2B Channel Management Customer 289

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

Forrester eCommerce

JANUARY 28, 2021

Both business buyers and B2B sellers are increasing their participation in marketplaces. A number of factors are converging to drive this trend. B2B buyers rely less and less on enterprise account reps. […].

Channel 400

Channel B2B Marketing Customer 400

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147

B2B eCommerce Payment Services SEO 147

Forrester eCommerce

MARCH 14, 2022

One of the most consequential and long-lasting decisions a marketing leader can make is to change the organization’s brand. A brand’s messaging, positioning, and visual identity permeate all aspects of the company’s go-to-market activities and usually endure for many years.

B2B 365

B2B Marketing Customer 365