The 3 Big GenAI Impacts in B2C Commerce Solutions
Forrester eCommerce
MARCH 6, 2024
Read part one of the GenAI Impact On Commerce Tech blog series from Forrester Research principal analyst Emily Pfeiffer and senior researcher Nicole Murgia.
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Forrester eCommerce
OCTOBER 26, 2021
Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.
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Forrester eCommerce
OCTOBER 6, 2023
And no, this blog post was not written by […] Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind. But what about consumers? Forrester is closely tracking this. I’ll be taking you through how consumers know, feel, and use Generative AI every quarter.
Forrester eCommerce
APRIL 17, 2019
To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series “Future of Retail: Applying 2019 Predictions to Retail.”
Optimizely
APRIL 19, 2018
This is a guest blog post from Voysis , the complete voice AI platform. As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option.
Optimizely
SEPTEMBER 18, 2018
Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. Away’s marketing strategy involves two key elements: partnering with influencers and plugging into the burgeoning travel blogging and podcast market.
Optimizely
JULY 18, 2018
What’s your favorite ecommerce blog right now? The very best blogs catch and keep our attention because they’re great storytellers and offer something truly useful to readers. How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and BigCommerce? Maybe Zaius? But wait, B2B?
Groove
APRIL 15, 2024
B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps.
Kibo
APRIL 8, 2020
With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? Using your own B2C storefront in addition to selling through retailers can help keep readers interested in your products.
Forrester eCommerce
SEPTEMBER 29, 2022
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!
RTP blog
APRIL 26, 2018
While the company’s current goals are to open 10 to 12 stores per year, with a particular focus on breaking ground internationally, Sugarfina also has built out a growing B2B presence on top of its B2C business.
Forrester eCommerce
AUGUST 26, 2019
(Dave Novitzky contributed to this blog.) Unsurprisingly, as B2C […]. The identity graph has traditionally been regarded as an obscure technical function, but it’s hard to overstate its importance.
FastSpring
DECEMBER 19, 2018
In case you’ve missed something, here’s a list of the top 10 blog posts from 2018 that you don’t want to miss as you gear up for 2019. Are you B2B or B2C? Find the best business model for your product or service with this helpful blog post. We hope you enjoyed catching up on the best of the best from the FastSpring blog.
Fabric
FEBRUARY 15, 2021
Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 B2B e-commerce is notably different from B2C retailing, and building software for this industry poses a unique set of challenges.
Forrester eCommerce
MARCH 8, 2024
First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. With two moves, the federal government bucked its reputation for moving at a glacial pace this week.
Kissmetrics
NOVEMBER 19, 2021
In a blog post about one-on-one conversations, there’s a thought-provoking CTA that encourages readers to take the desired action i.e., click through to download a guide: Now we’re a little clearer on what makes a good CTA, ask yourself this question: When was the last time you tested the effectiveness of your CTAs?
Forrester eCommerce
FEBRUARY 21, 2024
Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! You’ll be able to find the first one here. With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools.
GetElastic
DECEMBER 28, 2021
In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. For the rest of this blog, I will speak to that in detail. What Is Causing This Shift?
Kissmetrics
AUGUST 12, 2019
E a boa notícia é que existem várias estratégias que você pode colocar em prática: blog, redes sociais, webinars e e-mail marketing, por exemplo. Diferenças entre B2B e B2C. É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer). Importância. Tipos de negócio.
Pivotree Blog
SEPTEMBER 22, 2022
Pivotree to Host Exclusive Webinar on Surviving the Recession for B2B and B2C Retailers. Experts in digital commerce solutions share their strategies for reducing exposure to inflationary pressures and economic downturns. TORONTO, September 22, 2022 – Pivotree Inc.
GetElastic
SEPTEMBER 1, 2021
While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C.
Kissmetrics
SEPTEMBER 1, 2021
B2B and B2C content marketing require entirely different strategies. However, you can’t just create the occasional blog post or paid ad and hope to generate results. However, you can’t just create the occasional blog post or paid ad and hope to generate results. How Is B2B Content Marketing Different From B2C?
Groove
JUNE 25, 2020
Refer to our related blog for more information on creating an abandoned cart series. For example, if your client has both B2B and B2C sales, you can put B2C deals into its own eCommerce pipeline, so you don't mess up their B2B pipeline. Follow-Up With Customers Post-Purchase. more easily through a contact record.
Retail TouchPoints
SEPTEMBER 28, 2021
Since it sells directly to consumers and to retailers (B2C and B2B ecommerce), Hearts on Fire needed to create two differentiated experiences that could be personalized to a buyer’s specific needs. Hearts on Fire has an Education section, with blogs that explain everything from the importance of the 4Cs to how to clean your diamond.
Groove
NOVEMBER 24, 2020
In this blog, we're sharing 5 features of BigCommerce Enterprise that help both B2B and D2C eCommerce stores create a seamless shopping experience and drive more revenue. Are you considering migrating eCommerce platforms? Position your business for growth by aligning your eCommerce platform choices with your unique business goals.
Kissmetrics
JANUARY 27, 2021
Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. Blogs are getting longer. Not anymore.
Groove
JANUARY 19, 2022
Then this blog is for you! In our 15 years as an eCommerce agency, we’ve noticed that the lack of product details on a product page is a common problem among both B2C and B2C eCommerce merchants. Or losing potential customers due to an inadequate user interface? What Is The eCommerce Customer Journey?
Groove
MARCH 31, 2022
Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. Here are the steps Groove Commerce took to achieve the client’s goal: Modified the client’s blog content. We wanted to have a high focus on content efforts as well as a consistent blog posting schedule.
Groove
JULY 23, 2020
In this blog, we're sharing some of our most trusted, tried and true eCommerce marketing software solutions to help guide your strategy and convert more customers. Klaviyo is designed specifically for B2B and B2C eCommerce businesses of all sizes to communicate one on one with consumers. eCommerce Marketing Software: Increase Revenue.
BigCommerce
MAY 31, 2018
They want a B2C-like online shopping experience , and B2B businesses who ignore this fact are going to get left behind. But before that can happen, you must get buy-in from internal stakeholders in your company, and in this blog post, I’m going to show you how to do it. But none of that is true. And the time? Download Your Guide.
Forrester eCommerce
AUGUST 16, 2023
This blog answers key […] Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Services providers help here.
BigCommerce
JUNE 21, 2018
They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Enjuku posts articles on its blog to educate customers on a variety of topics related to car performance. Both B2B and B2C customers are buying automotive parts, services, and accessories online.
Fabric Blog
FEBRUARY 15, 2021
Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 B2B e-commerce is notably different from B2C retailing, and building software for this industry poses a unique set of challenges.
SheerID
AUGUST 22, 2022
The post SheerID partners with BigCommerce to Provide Exclusive Offers and Discounts to Merchants appeared first on SheerID.
Kissmetrics
MARCH 12, 2018
86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. The average blog post was 808 words in 2014, but was 1142 words in 2017.
Kissmetrics
JUNE 23, 2020
E-commerce Marketing for (B2B) vs (B2C) Sales process for B2B e-commerce vs B2C Picking the one that’s right for you – do both or pick one? If you want to make sure you don’t miss a lesson (because I won’t be blogging about each lesson), make sure you subscribe to my YouTube channel as I will be uploading the lessons there.
Forrester eCommerce
JANUARY 5, 2021
Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […].
Fabric Blog
JUNE 2, 2021
While it may not get the same attention as business-to-consumer (B2C) commerce, B2B commerce is massive. trillion , over six times greater than its B2C counterpart. Business-to-business (B2B) commerce describes transactions involving businesses as both the buyer and seller. In 2019, the B2B e-commerce market was valued at $12.2
GetElastic
MAY 13, 2019
B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. Personalization takes on a different feel than B2C, but the outcomes of customer loyalty and customer lifetime value are the same. Transform B2B commerce using proven B2C principles.
lateshipment
APRIL 8, 2022
Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. The post How Packaging Contributes to the Growth of an E-commerce Business appeared first on Lateshipment.com Blog.
GetElastic
JUNE 26, 2019
He stresses how expectations are being set by Amazon and notes that whether B2C or B2B it’s all about making the buyers job easier – which is what helps B2B companies win with ecommerce.
Optimizely
OCTOBER 23, 2018
With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. We’re curious to hear your thoughts on these B2C ad copy examples and what we might have missed! Make it timely.
Optimizely
MARCH 14, 2019
Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. Blog posts (how-tos, storytelling, interviews, etc.). The brand’s blog posts focus on issues and stories the company cares about, such as nutrition, health, nature, sustainability, and the environment.
Optimizely
JUNE 7, 2018
Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.
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