Should Your B2C Brand Switch to Direct-to-Consumer?
APRIL 5, 2018
Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.