Why Every B2C Marketer Must Be an Artist

Zaius

The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. Creativity is an innate quality in most marketers.

B2C 241

How to Use Voice as a B2C Acquisition Channel

Zaius

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. This is a guest blog post from Voysis , the complete voice AI platform.

B2C 186

CDP vs. CRM: What’s Right for Your B2C Business?

Zaius

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM?

B2C 222

Make the Transition from B2B to B2C Marketing

Zaius

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate.

B2C 232

Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

Retail TouchPoints

Intelligentsia Coffee, Sugarfina Show That Retailers Must Treat B2B Buyers Like Retail Shoppers Both conferences included examples of the benefits of serving every channel in retail — including wholesale.

B2C 195

AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester eCommerce

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally.

How to Run an Online Contest for Your B2C Brand

Zaius

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Choose the right channel for your buyers. What channels do they interact with you most on?

B2C 222

The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. So how do you offer your buyers a smooth, consistent marketing message as they move across multiple channels and devices? Let your B2C CRM do the heavy lifting!

B2C 255

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase. Fans are everything.

B2C 267

Become an Empowered B2C Marketer

Zaius

If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. You ran a similar campaign last year, and you want to know which channels were most successful and which demographics responded best, so you can optimize your new campaign. The paid ad channels that work the best.

B2C 179

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers.

B2C 195

B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. But a product tailor-made for B2B sales clearly wasn’t doing the job, and B2C CRMs emerged to fill the need for retail businesses that sell to individual consumers, rather than massive corporations. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. In contrast, the B2C CRM is built for marketers. CRM B2C CRM

B2C 174

Why B2C Marketers Need a Single Source of Data

Zaius

In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. For many B2C marketers, this is unsustainable. Measuring the impact of specific marketing campaigns across channels.

B2C 195

2018 Predictions: What B2C Marketers Need To Know

Zaius

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? B2C marketers will stop wasting time on vanity metrics.

B2C 222

Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

Forrester eCommerce

chief marketing officer (CMO) marketing & strategy B2B Marketing b2c marketing innovation market imperative Marketing marketing innovation playbook processMarketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover.

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Marketers today use a variety of platforms and tools to build campaigns, execute them across channels, and measure success. These three roles are all very different, but equally important to success in B2C marketing today. The post The Role of the B2C Marketer Is Changing Fast. It’s obvious to anyone working in marketing today: the role is changing fast.

B2C 196

Are You a True Data-Driven B2C Marketer?

Zaius

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Today, every marketer has to be aware of customer activities across channels. With multi-touch attribution , you can understand which of your channels are best at converting buyers, which campaigns work on which channels, and much more.

B2C 210

People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?”

Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 161

Kibo eCommerce recognized as a “Strong Performer” among B2C platforms

Kibo

The post Kibo eCommerce recognized as a “Strong Performer” among B2C platforms appeared first on The Omni Channel We’re proud to share that Kibo was recently named a Strong Performer in […].

B2C 62

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. As the channels your buyers use proliferate at a rapid pace, so too do the systems that marketers use to execute campaigns. It takes a special platform to do this: a B2C CRM.

B2C 179

Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester eCommerce

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. B2B marketing B2C marketing integrated marketing (cross-channel) marketing automation marketing resource management (MRM) B2B Marketing b2c marketing CCCM content marketing l2rm Marketing Marketing Automation MRM RTIM TCMA Through-Channel

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Bring some B2C pizzazz to your B2B website design

TradeGecko

With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy. Wholesale B2B eCommerce

B2C 62

The Empowered Marketer: Building a High-Value B2C Brand that Lasts

Zaius

It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. The biggest mistake most B2C marketers make. What do you think is the biggest missed tactic that a lot of B2C marketers don’t do? A lot of times, B2C companies sell product on their own sites and they’re undercut by third parties that they sell to wholesale. . Minimum advertised price.

B2C 150

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. Use it wisely, and only when you are really sure it is the right channel for the particular message or campaign.

Effortlessly manage your business’s B2B and B2C sales online

TradeGecko

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business.

B2C 40

Effortlessly manage your business’s B2B and B2C sales online

TradeGecko

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business.

B2C 40

Get Ready To Activate Marketing Campaigns With Mobile Wallets

Forrester eCommerce

We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts. In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments.

Mobile 169

Marketers, You Desperately Need A New Mindset

Forrester eCommerce

You have to feel bad for marketers: For years, they’ve tried to keep pace with changing buyer behaviors and adapt to the cross-device and cross-channel habits of their customers.

All Brands Need A Full-Fledged Digital Commerce Strategy

Forrester eCommerce

The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to set parameters around the digital sales of their goods, regardless of the type of brand or […].

REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. .

How the eco-friendly consumer breeds new subscription-based business models

GetElastic

As a subscription-based ecommerce retailer, their digital strategy is focused on various channels including the big social media players such as Facebook. Digital Transformation B2CGet Elastic had the pleasure to interview Eileen Mockus , CEO at Coyuchi.

CHANNEL CONFLICT: BATTLE ROYALE OR TEMPEST IN A TEAPOT? IT ALL DEPENDS.

PFS

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. Direct and indirect channels can co-exist peacefully. Many manufacturers struggle with channel conflict.