Marketers — Considering Investing In An Emerging Channel?

Forrester eCommerce

Age of the Customer B2C marketing CMO Trends digital marketing trends emerging technology marketing technology (martech As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession.

Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester eCommerce

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

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How to Use Voice as a B2C Acquisition Channel

Zaius

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. This is a guest blog post from Voysis , the complete voice AI platform.

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Zaius: The Award-Winning CRM for B2C Marketers

Zaius

You constantly have to stay on top of new channels, new platforms, and evaluate your own marketing stack. The post Zaius: The Award-Winning CRM for B2C Marketers appeared first on Zaius.

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Yes, Really! Two Cross-Channel Campaign Management Forrester Wave™ Evaluations

Forrester eCommerce

Even though the category is cross-channel campaign management, CCCM is more than just campaigns. B2C marketing marketing technology (martech Don’t let the name fool you.

Make the Transition from B2B to B2C Marketing

Zaius

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate.

B2C 254

Why Every B2C Marketer Must Be an Artist

Zaius

The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. Creativity is an innate quality in most marketers.

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Become an Empowered B2C Marketer

Zaius

If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. You ran a similar campaign last year, and you want to know which channels were most successful and which demographics responded best, so you can optimize your new campaign. The paid ad channels that work the best.

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Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. Acquisition channel.

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AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester eCommerce

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally.

The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. So how do you offer your buyers a smooth, consistent marketing message as they move across multiple channels and devices? Let your B2C CRM do the heavy lifting!

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase. Fans are everything.

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How to Run an Online Contest for Your B2C Brand

Zaius

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Choose the right channel for your buyers. What channels do they interact with you most on?

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WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers.

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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

Retail TouchPoints

Intelligentsia Coffee, Sugarfina Show That Retailers Must Treat B2B Buyers Like Retail Shoppers Both conferences included examples of the benefits of serving every channel in retail — including wholesale.

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B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. But a product tailor-made for B2B sales clearly wasn’t doing the job, and B2C CRMs emerged to fill the need for retail businesses that sell to individual consumers, rather than massive corporations. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. In contrast, the B2C CRM is built for marketers. CRM B2C CRM

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Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Why B2C Marketers Need a Single Source of Data

Zaius

In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. For many B2C marketers, this is unsustainable. Measuring the impact of specific marketing campaigns across channels.

B2C 195

2018 Predictions: What B2C Marketers Need To Know

Zaius

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? B2C marketers will stop wasting time on vanity metrics.

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Are You a True Data-Driven B2C Marketer?

Zaius

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Today, every marketer has to be aware of customer activities across channels. With multi-touch attribution , you can understand which of your channels are best at converting buyers, which campaigns work on which channels, and much more.

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People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?”

How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience

Kibo

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? 4) Make Digital Marketing Consistent Across Channels.

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Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

Forrester eCommerce

chief marketing officer (CMO) marketing & strategy B2B Marketing b2c marketing innovation market imperative Marketing marketing innovation playbook processMarketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover.

Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Marketers today use a variety of platforms and tools to build campaigns, execute them across channels, and measure success. These three roles are all very different, but equally important to success in B2C marketing today. The post The Role of the B2C Marketer Is Changing Fast. It’s obvious to anyone working in marketing today: the role is changing fast.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

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The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Zaius

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. How AI Continues To Change Omnipresent Omni-Channel Strategies. Advertising channel patterns have ebbed and flowed for decades.

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. As the channels your buyers use proliferate at a rapid pace, so too do the systems that marketers use to execute campaigns. It takes a special platform to do this: a B2C CRM.

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Announce Forrester’s First DMP Wave For Asia Pacific

Forrester eCommerce

advertising B2B marketing B2C marketing data management platforms (DMPs) digital marketing integrated marketing (cross-channel) marketing technology media buying programmatic buying

5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Reason 3: B2B Buyers Are Still B2C Consumers.

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Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester eCommerce

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. B2B marketing B2C marketing integrated marketing (cross-channel) marketing automation marketing resource management (MRM) B2B Marketing b2c marketing CCCM content marketing l2rm Marketing Marketing Automation MRM RTIM TCMA Through-Channel

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Modern Marketers Must Manage Measurement

Forrester eCommerce

Channel-specific metrics cause headaches, and reporting is a hodgepodge of data sources and dashboards from multiple martech and measurement tools. Measuring marketing performance is not just a tongue twister; it’s hard work.

Bring some B2C pizzazz to your B2B website design

TradeGecko

With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy. Wholesale B2B eCommerce

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Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. Use it wisely, and only when you are really sure it is the right channel for the particular message or campaign.

Why Marketing Channel Diversification is Critical to D2C Sales Success

Liveintent

Why is it important for D2C brands to diversify their marketing channels? That’s why marketing channel diversification is critical to the success of every D2C company. Don’t be afraid to embrace new channels.

Kibo eCommerce recognized as a “Strong Performer” among B2C platforms

Kibo

The post Kibo eCommerce recognized as a “Strong Performer” among B2C platforms appeared first on The Omni Channel We’re proud to share that Kibo was recently named a Strong Performer in […].

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The Empowered Marketer: Building a High-Value B2C Brand that Lasts

Zaius

It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. The biggest mistake most B2C marketers make. What do you think is the biggest missed tactic that a lot of B2C marketers don’t do? A lot of times, B2C companies sell product on their own sites and they’re undercut by third parties that they sell to wholesale. . Minimum advertised price.

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Effortlessly manage your business’s B2B and B2C sales online

TradeGecko

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business.

B2C 60

Effortlessly manage your business’s B2B and B2C sales online

TradeGecko

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business.

B2C 60