Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 297

Customer Multi-channel B2C Omnichannel 297

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. Tuesday: June 05. What’s Next: Social.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Instead of converting a new customer, this email instead annoyed her.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Optimizely

JUNE 29, 2017

While Razorgator continually goes the extra mile to deliver superior customer experience and support, their veteran marketing team knew that in order to maximize growth, they needed to understand why and how their customers are buying, engage them in real-time with more personalized content, and coordinate communications across channels and devices.

B2C 150

B2C Events Channel Customer Data 150

Elsner

MAY 21, 2020

We are not only talking about B2B customers, but B2B buyers are also consumer buyers at some time. Customer satisfaction has been better, but there has been no improvement in the buying journey of B2B buyers. B2B buyers now desire a more B2C like customer experience while purchasing products from a vendor. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

Ecommerce Platforms

JANUARY 12, 2021

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats. Order Management.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. A pivot to omnichannel shopping is also being adopted by consumers. It’s powered by customer data and uses machine learning to deliver powerful data-driven experiences.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Ecommerce Platforms

FEBRUARY 23, 2021

Wholesale channels. Large community : You’ll have no problem finding experts to help with your omnichannel Magento experience. With any self-hosted platform, you’ll often swap support for customization options. With customer data reports, you’ll have no problem collecting insights into the behavior of your customers.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. By the numbers.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Omnisend

MAY 31, 2023

Reading Time: 11 minutes Dotdigital is a popular customer engagement platform. It’s known for its data-driven approach to improving customer experiences. It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. Omnisend G2 rating : 4.5/5

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Ecommerce Platforms

MAY 3, 2023

On top of all that, Shopify Plus customers also get access to beta programs early, so they can test out new features before they’re available to most other Shopify users. Wholesale channels for selling Another great feature you can only get from Shopify Plus, is access to a wholesale channel.

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. To do this, you need a robust omnichannel fulfillment strategy and the right order management software to support it. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Kibo

MAY 20, 2014

Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Here’s how it works.

White Paper 62

White Paper B2B Shipping Costs B2C 62

GetElastic

JANUARY 13, 2019

However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective. Personalization is an increasingly important aspect of the customer experience. Consider how a customer engages with your brand today.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Enterprise e-commerce platforms can help businesses comply with the Payment Card Industry Data Security Standard (PCI DSS).

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies.

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Omnichannel takes over the organization. “To AI is still not fully autonomous. “AI But we’re not there yet.”.

B2C 150

B2C Omnichannel Channel Customer Experience 150

Optimizely

FEBRUARY 6, 2018

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer. And that doesn’t even include the various browsers or channels that they’re using as well.

Customer 186

Customer B2C Customer Data Mobile 186

Kibo

OCTOBER 5, 2021

McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers. Omnichannel Personalization.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Optimizely

OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Use a new channel to reach out. That means keeping them engaged with your brand at all times.

Customer 306

Customer Channel B2C Omnichannel 306

Optimizely

MARCH 15, 2018

If you sunset her email address from your list, you could be missing out on a great opportunity to reach her and continue to engage her on another valuable channel. Omnichannel engagement filtering helps you see the full picture of your customers so you know who truly is and isn’t engaged across multiple channels.

Customer 170

Customer B2C Social Media Omnichannel 170

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? This will then enable you to implement a true omnichannel marketing strategy. Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Ecommerce Platforms

MARCH 9, 2023

Zoho CRM supports: B2C companies : B2C companies with shorter customer lifecycles can access features like instant surveys, lead management, marketing automation and more. Multichannel communication capabilities mean you can exceed customer expectations whenever they interact with you.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

Kibo

DECEMBER 8, 2022

As more consumers and B2B buyers favor omnichannel journeys to complete their purchases, it’s more critical than ever for businesses to have an order management system that can support and enhance those experiences. This follows our earlier announcement of bring named the only Leader in The Forrester Wave : B2C Commerce Solutions, Q2 2022.

Management 62

Management B2B B2C Fulfillment 62

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Cross-selling – A sales technique used to sell a related or complementary product to a customer in order to get them to spend more and drive up CLTV.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Kibo

JUNE 16, 2022

With composable commerce, modifications to your commerce system can include adding new features and functions, connecting to new channels or marketplaces, and removing outdated systems. The goal of composable commerce is to give retailers the agility and flexibility they need to meet customer demand and stay ahead of the competition.

Payment Services 62

Payment Services Shipping Costs Fulfillment Omnichannel 62

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. And for good reason.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Omnisend

FEBRUARY 8, 2023

This includes: Email preheader and header Hero image Email body Product listing and recommendations Discount codes Ideally, the email automation software should also let you add custom fields to different emails to personalize further how you communicate with customers. For example, let’s imagine a customer abandons their cart.

Shipping Costs 78

Shipping Costs Recommendation B2C B2B 78