Optimizely

SEPTEMBER 18, 2018

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base.

B2C 261

B2C Fashion Magazine Jewelry 261

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Here are the top reasons you should consider selling to potential customers directly.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JANUARY 24, 2024

This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels. The use of CRM and ERP (enterprise resource planning) systems is essential for this, as it allows for the synchronization of customer data and inventory across various platforms.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

RTP blog

APRIL 26, 2018

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. Although RTP.

B2B 150

B2B B2C Magento eCommerce 150

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Kibo

MARCH 24, 2021

Starting with in-store displays and shopping experiences, and now encompassing home page and app design, merchandising presents products to consumers to help suggest what to buy. With search playing such a huge role in online shopping, it’s time that retailers start to apply merchandising strategies to this important channel.

Customer Experience 118

Customer Experience Customer B2C Recommendation 118

Kibo

AUGUST 26, 2022

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Kibo ranked second for B2C and B2B Digital Commerce on the Same Platform Use Case, and highly for B2B Digital Commerce and Composable Commerce Use Cases.

B2C 62

B2C B2B Subscription Reference 62

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. It has to be cross-channel.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 228

Channel Management Customer Data Technology 228

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. Contextual. Personalized. – The pace of consumer behavior change has mutated this year as a […].

Channel 242

Channel Management Consumer Marketing 242

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. After six months of B2C sales in the U.S., This is the key to growth.”

POS 278

POS Channel B2C Social Media 278

Retail TouchPoints

JUNE 9, 2022

According to research conducted by Genpact and MIT, CGR companies with Chief Information Officers (CIOs) who have invested in advanced analytics, customer experience (CX) and cloud processing and storage could see earlier and better results. Spotlighting the Customer Experience (CX).

Consumer Goods 272

Consumer Goods Consumer Retail B2C 272

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions.

Channel 74

Channel Management B2C Reference 74

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. This is especially true for many B2B businesses who previously never had digital channels.

B2C 148

B2C B2B Technology Channel 148

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Optimizely

MAY 24, 2018

For a B2C brand, selling through Amazon is both a blessing and curse. But at the same time, you have next to zero control over the buyer experience. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages. Offer a great customer experience.

eCommerce 170

eCommerce Customer B2C Customer Experience 170

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 71

Consumer B2C Merchant Services Omnichannel 71

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Sellers Minimize Upside With Poor CX.

eCommerce 179

eCommerce B2B Toys B2C 179

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

Technology 279

Technology Retail Customer Experience Presentation 279

Retail TouchPoints

OCTOBER 5, 2021

If you want to enhance your customer experience and increase customer loyalty, you need to offer consumers the option to connect via their preferred method of communication. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 287

Omnichannel Customer Loyalty B2C B2B 287

Groove

MARCH 24, 2022

Our BigCommerce designers are knowledgeable on how to grow BigCommerce businesses, with over 11 years of BigCommerce agency experience. Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly.

Customer 250

Customer B2C Social Media Improvements 250

GetElastic

JUNE 2, 2023

Commercetools Headquarters: Munich, Germany Number of Employees: 648 Website: www.commercetools.com Company Overview: Commercetools is a platform for B2C and B2B commerce. Core DNA Headquarters: Boston, MA, USA Number of Employees: 27 Website: [link] Company Overview: Commercetools is a platform for B2C and B2B commerce.

Magento 147

Magento B2C B2B BigCommerce 147

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. They focus on the right PPC channels. There’s no right or wrong marketing channel.

PPC 279

PPC Multi-channel Social Media B2C 279

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. this can help you improve your abandoned cart email strategy and re-engage lost customers.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

365 Retail

APRIL 4, 2024

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. If this digital marketing channel is to be leveraged correctly, then retail-based digital expertise is needed to provide business with a competitive edge.

Multichannel 58

Multichannel Merchant Services Retail Supplies 58

Optimizely

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Personalize communications in a relevant way, and make sure you do it across every channel and on every device.

Customer Loyalty 246

Customer Loyalty Customer Shipping Costs eCommerce 246

ESW

DECEMBER 4, 2023

ENDS Notes to Editors About ESW: ESW is the leading global and domestic direct-to-consumer (DTC) ecommerce company, empowering the world’s best-loved brands and retailers to expand their DTC channel. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

GetElastic

MAY 13, 2019

It’s no longer about just providing a product or service; the experience brands and businesses deliver to their consumers has become the epitome of what deems success today. And as businesses continue to evolve what their customer experience (CX) strategy should look like, they often look towards the experts for those answers.

Telecommunications 150

Telecommunications B2C Customer Experience B2B 150

Retail TouchPoints

NOVEMBER 16, 2023

is now private-label, and a new high for private-label brands was reached in 2022, with sales across retail channels reaching $228.6 She brings more than 20 years of B2C and B2B branding and marketing experience across a variety of industries — from retail to rockets. One in four products sold in the U.S.

Retail 277

Retail B2C B2B Consumer 277

GetElastic

SEPTEMBER 1, 2021

Consumers are looking for convenience in their ecommerce experience - fast and free shipping. While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C.

B2B 147

B2B eCommerce B2C Payment Services 147