Remove B2C Remove Channel Remove Customer Experience Remove Customer Loyalty
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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Personalize communications in a relevant way, and make sure you do it across every channel and on every device.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. The post The Role of the B2C Marketer Is Changing Fast.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels. The use of CRM and ERP (enterprise resource planning) systems is essential for this, as it allows for the synchronization of customer data and inventory across various platforms.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Here are the top reasons you should consider selling to potential customers directly.

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Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

RTP blog

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

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Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

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