Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. So what should you do?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 435

B2C Consumer Customer Loyalty Channel 435

Retail TouchPoints

JANUARY 24, 2024

This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels. The use of CRM and ERP (enterprise resource planning) systems is essential for this, as it allows for the synchronization of customer data and inventory across various platforms.

B2B 218

B2B eCommerce BigCommerce Omnichannel 218

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

SEPTEMBER 25, 2018

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. Programs that work to drive customer loyalty long-term.

Webinar 199

Webinar Marketing B2C Customer Loyalty 199

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Buyers who haven’t engaged in any channel in 30 days.

Customer 334

Customer B2C Customer Data Improvements 334

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”. Share in comments!

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 239

Omnichannel Customer Loyalty B2C B2B 239

Groove

MARCH 24, 2022

Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow. Our marketing team executes customized strategies, like email automation and video webinars, to increase conversions and customer loyalty.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

GetElastic

MAY 13, 2019

Manufacturers and distributors still use (and will continue to use) traditional channels such as engaging directly with sales reps or customer service reps. For example, now buyers can research products before reaching out to traditional channels. Transform B2B commerce using proven B2C principles.

B2B 151

B2B B2C Channel Customer Loyalty 151

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Smile.io

MARCH 8, 2024

There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.  The State of Ecommerce Customer Loyalty in 2023 Discover key loyalty and retention findings from Smile Rewards’ dataset with this report on the state of ecommerce customer loyalty in 2023.

Social Media 70

Social Media Customer Loyalty Customer Retention eCommerce 70

Kibo

SEPTEMBER 30, 2022

The habits of B2B customers are changing, with more and more B2B customer journeys happening online. Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. How Kibo eCommerce can help.

B2B 71

B2B B2C Multi-channel eCommerce 71

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

DECEMBER 9, 2020

This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. The idea of a sales rep will not disappear in its entirety, but they now need to be considered as just another purchasing channel available to B2B buyers. Enterprise Marketplaces.

Payment Services 113

Payment Services Payments B2B B2C 113

RTP blog

APRIL 9, 2018

While they were one of the pioneers of omnichannel strategies by providing in-store pickups and returns, their recent investments are a deliberate move to better blend digital and physical channels by seamlessly collaborating with consumers over the channels they prefer most — in this case, via mobile, in-store and online.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Kibo

JUNE 18, 2014

How Retailers Are Increasing Foot Traffic in an Omni-Channel Retail World Given the accelerating pace of technology innovation, consumers have more purchasing options than ever before — in-store, online, mobile, overnight shipping and ship-from-store, to name a few. And with these options, retailers are facing new challenges each day.

Channel 62

Channel Retail B2B B2C 62

Kissmetrics

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. This boosts customer loyalty and makes people feel more of an affinity with your brand. For instance, you might have a documented content strategy across multiple channels, including your blog, email newsletter and so on. Create a Community.

Social Media 363

Social Media B2B Document Information 363

Groove

FEBRUARY 2, 2022

Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Facebook, Instagram, TikTok and LinkedIn are a few social platforms that are proven to increase visibility and help your company convert new customers. What Is Customer Retention?

Customer 150

Customer Customer Retention Merchant Services PPC 150

Optimizely

MARCH 14, 2019

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.

eCommerce 210

eCommerce Blog Article Games 210

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Ecommerce Platforms

SEPTEMBER 16, 2019

Choosing the right sales channel. It integrates with your sales channel ( Shopify , Volusion , WooCommerce , and others) via a Google ID. The Keyword planner helps you make good strides for your B2C website. Choose The Right Sales Channel. There are other suitable 3rd party salse channels on taking center stage.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

GetElastic

NOVEMBER 23, 2022

As a business grows, the system can easily support multi-channel, multi geography and multi-brand. This means that Composable Commerce is suitable for any online business, be it B2B, B2C or D2C. The adoption of Composable Commerce gives brands the opportunity to focus on providing their customers with the best customer experience (CX).

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

GetElastic

DECEMBER 1, 2021

By deploying subscription services, it puts brands in an ideal position to drive predictable and sustained revenue, while also generating increased customer loyalty with more affordable buying options. In addition to the Elastic Path core commerce capabilities, this solution comes pre-integrated with: Stripe for payments.

Subscription 148

Subscription Payment Services Payments eCommerce 148

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

Technology 263

Technology Retail Customer Experience Presentation 263

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. of all retail sales online. AI-idols are set to become more commonplace in the year ahead.

eCommerce 72

eCommerce Outdoor eCommerce Marketing Hobbies 72

Kibo

MARCH 24, 2022

Retailers have already seen this transformation affecting consumer behavior, with shoppers embracing and using online and offline channels in diverse ways. Is your OMS able to keep pace with these high customer expectations to retain customer loyalty and satisfaction? 2022 Distributed Order Management for Retail.

Management 62

Management Retail Download Customer Loyalty 62

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. How does B2B ecommerce differ from B2C ecommerce? If you have an online store, you’re already familiar with both sides of the B2C ecommerce relationship.

B2B 90

B2B eCommerce B2C Merchant Services 90

Optimizely

JUNE 29, 2017

They needed to better understand their customers – specifically, the drivers of cross-category purchases and loyalty – and act on that understanding by engaging customers across channels with personalized communications in real-time. The Zaius Solution. The Manillo.dk expects strong growth in 2017 and beyond.

B2C 150

B2C Accessories Channel eCommerce Marketing 150

Omnisend

JANUARY 8, 2024

You can send post-purchase emails and drip campaigns based on customer data and behavior. These timely emails make customers feel valued, understood, and appreciated. It also sets the tone for a strong and lasting relationship Birthday and anniversary series : Celebrate the customer’s special occasions.

Customer 88

Customer Customer Retention Social Media X-cart 88

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. Sell on multiple channels?

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Higher long-term customer engagement and brand trust. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data.

B2C 247

B2C Marketing Multi-channel Customer Data 247

GetElastic

OCTOBER 21, 2022

With almost 20 years of experience in the eCommerce industry, Carroll is an international keynote speaker and bestselling author, and a world-leading expert on how to grow a business globally using digital channels. His Youtube channel also provides consistent content on all topics relating to eCommerce. Check Out More Content.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113