Remove B2C Remove Channel Remove Customer Loyalty Remove eCommerce Marketing
article thumbnail

eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Klaviyo for email marketing.

article thumbnail

Why B2C Marketers Need a Single Source of Data

Optimizely

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels.

article thumbnail

How To Choose A BigCommerce Agency To Work With

Groove

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

article thumbnail

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”. Share in comments!

article thumbnail

6 Valuable Lessons from Etail East 2018

Optimizely

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Seamless Customer Experience Wins.

article thumbnail

The Impact of Live Commerce on Shopping

Smile.io

There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.    Since then, the live commerce sector has grown massively , reaching a value of $1,498.7 Unsurprisingly, China is a big player, with an ecommerce market worth $885.94