Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. So what should you do?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Take advantage of social media. Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Smile.io

MARCH 8, 2024

There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.  Online shopping and social media use are on the rise source: Backlink.io billion people used social media platforms last year.  Not anymore. billion by 2028.

Social Media 70

Social Media Customer Loyalty Customer Retention eCommerce 70

Omnisend

JANUARY 8, 2024

The influence of repeat customers on business reputation Repeat customers are your brand ambassadors. However, you still need to learn how to retain these repeat customers. You can send post-purchase emails and drip campaigns based on customer data and behavior. It’s the perfect incubator for trust and loyalty.

Customer 88

Customer Customer Retention Social Media X-cart 88

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Higher long-term customer engagement and brand trust. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Groove

FEBRUARY 2, 2022

Implementation of customer acquisition strategies costs businesses a lot of time and money. This is due to the fact that acquisition efforts require consistent outreach to potential customers through various outlets such as social media, content, email, paid advertising and more. Paid Social Advertising.

Customer 150

Customer Customer Retention Merchant Services PPC 150

GetElastic

OCTOBER 21, 2022

Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts. Chou is a contributing author to EcommerceFuel, Sumo, Social Media Examiner, and a few others, and has a great Twitter account to keep up with.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

Optimizely

MARCH 14, 2019

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.

eCommerce 210

eCommerce Blog Article Games 210

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. Sell on multiple channels?

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

GetElastic

NOVEMBER 23, 2022

As a business grows, the system can easily support multi-channel, multi geography and multi-brand. This means that Composable Commerce is suitable for any online business, be it B2B, B2C or D2C. The adoption of Composable Commerce gives brands the opportunity to focus on providing their customers with the best customer experience (CX).

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

Ecommerce Platforms

SEPTEMBER 16, 2019

Choosing the right sales channel. It integrates with your sales channel ( Shopify , Volusion , WooCommerce , and others) via a Google ID. The Keyword planner helps you make good strides for your B2C website. Choose The Right Sales Channel. There are other suitable 3rd party salse channels on taking center stage.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

Omnisend

MAY 14, 2021

By analyzing the customer journey, you can understand: What customers want to achieve Why customers have chosen your brand over others What channels drive customers to make important decisions about purchases What problems or obstacles customers have been facing while using your products. Social Media Ads.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. How does B2B ecommerce differ from B2C ecommerce? If you have an online store, you’re already familiar with both sides of the B2C ecommerce relationship.

B2B 90

B2B eCommerce B2C Merchant Services 90

GetElastic

AUGUST 18, 2021

The effect of mobile on B2B eCommerce is expected to continue accelerating, with B2B leaders doubling down on mobile commerce to increase engagement, drive traffic, and boost customer loyalty. Prioritizing channels with larger contributors to current traffic. Fears of mobile underperformance and establishment of a new medium.

B2B 145

B2B eCommerce Payment Services Marketing 145

Smile.io

SEPTEMBER 10, 2020

Create a social media branding strategy Today’s social media-driven society provides a great opportunity for eCommerce businesses to thrive. Successful brands have a prevalent social media presence and engage users with unique, sharable content.

Consumer 46

Consumer Social Media SEO Webinar 46

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data.

B2C 247

B2C Marketing Multi-channel Customer Data 247

Kissmetrics

AUGUST 6, 2021

Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics. To build and optimize customer journeys that effectively retain your customers, you must first understand who your target audience is and what they want. Design an Effective Customer Loyalty Program.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

eCommerce CEO

JANUARY 20, 2019

Business to Business (B2B): You are selling to organizations, corporations and non-profits rather than individual customers. Business to Consumer (B2C): This means you are selling to individual consumers rather than businesses. Marketplace: You are acting as a middleman by bringing businesses and (B2B or B2C) customers to one website.

eCommerce 89

eCommerce Shipping Costs Payment Services Payments 89

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). Remember: B2B Consumers Are Also B2C Consumers.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle. Most responsive channel. …and more.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

BigCommerce

NOVEMBER 2, 2017

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. Utilize social media.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Optimizely

NOVEMBER 29, 2018

Because every one of your customers is unique, it’s difficult to adjust your marketing outreach to each of their individual needs. But you can design an all-encompassing customer journey map for your buyers using individual campaigns to lead them down the path to purchasing—and ultimately to customer loyalty.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

Smile.io

JUNE 13, 2022

Our shopping experience today is unified across multiple channels and crosses different platforms. Generating a sale doesn’t always happen through one channel. This lends to merchants adopting omnichannel commerce strategies, having each channel connected and offering the same level of experience.

Omnichannel 59

Omnichannel Social Media X-cart Merchant Services 59

BigCommerce

MARCH 21, 2017

Through the upcoming integration, BigCommerce customers will soon see Instagram as an option in the BigCommerce Channel Manager, allowing you to sync your product catalog with Instagram. Enable the integration through the BigCommerce Channel Manager. How Grace & Lace Manages Inventory Across Channels. Source: Inc. ).

Mobile eCommerce 420

Mobile eCommerce Mobile eCommerce Merchant Services 420

Optimizely

JULY 25, 2019

This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context. With the right customer data, you can personalize your marketing in real-time across channels, platforms, and devices.

Marketing 150

Marketing Recommendation Channel B2C 150

BigCommerce

OCTOBER 2, 2017

36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). Instagram pulls your Facebook product feed through –– and you can connect your store with Facebook using BigCommerce’s Channel Manager. (Source: Inc. ).

Payments 378

Payments BigCommerce Merchant Services Beauty and Health 378

Optimizely

JULY 12, 2018

Somewhere in the middle was last month’s announcement that Facebook was cracking down on ads from ecommerce sites with poor reviews (or, as they framed it, “improving customer service from advertisers”). . But now they also have a direct line to report any bad experiences to Facebook, which the social network can then follow up on.

eCommerce 170

eCommerce Social Media Small Business Retail Shipping Costs 170

Kibo

FEBRUARY 19, 2021

Defining concrete strategies across touchpoints and metrics is the first step toward leveraging the power of engagement to lift sales and loyalty. From social media ads to billboards, consumers today receive upwards of 10,000 messages per day. Social media can also improve SEO visibility, helping brands stand out in search.

Customer 118

Customer Social Media Live Chat Merchant Services 118

Optimizely

JUNE 13, 2019

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. If they only want to communicate with your brand via a specific channel, only engage through that one channel.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Ecommerce Platforms

OCTOBER 14, 2019

The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. B2C ecommerce websites and businesses evolved quickly, leaving B2B portals far behind, and today, they provide a richer customer experience than most B2B ecommerce portals. The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Ecommerce Platforms

NOVEMBER 11, 2019

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result?

Customer Loyalty 143

Customer Loyalty Customer Merchant Services Payment Services 143