Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

BigCommerce

JUNE 5, 2018

But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Optimizely

JUNE 7, 2018

Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? But how do you do it effectively?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Optimizely

JUNE 7, 2018

Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? But how do you do it effectively?

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

ChannelSale

MARCH 21, 2023

However, many consumers have said that they mainly rely on e-commerce stores to buy, shop and browse the products or items they like. Back in 2022, it was predicted the global e-commerce market would reach $5.7 But there are several other things which the e-commerce market experience back in 2022.

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Ad Spend Alternatives If Physical Retail Is a Key Channel.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? Ready to try it out?

Marketing 268

Marketing eCommerce B2C Mobile 268

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Reach Customers On Any Channel.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. The B2B ecommerce market is growing bigger every day.

B2B 148

B2B eCommerce B2C Payment Services 148

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Brad Wolansky, CEO of Dover Saddlery.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In fact, it ranked almost at the bottom of most marketers’ priority lists.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

FEBRUARY 21, 2019

But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. Find out how to use the data you already have to supercharge your marketing strategy in this live discussion with marketing experts from Zaius and Crazy Egg. We know data science can sound pretty intimidating. And lots, lots more.

B2C 30

B2C Webinar Marketing Customer Data 30

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insights that you can use to improve your B2C marketing efforts? Are you collecting the right information? How are you using it? Customer lifetime value.

eCommerce 186

eCommerce Social Media Marketing X-cart 186

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

Groove

FEBRUARY 2, 2022

Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. Email Marketing. Paid Social Advertising. Paid Search.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

GetElastic

DECEMBER 10, 2018

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. The B2B ecommerce market is growing bigger every day.

B2B 156

B2B eCommerce B2C Payment Services 156

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insight that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth.

Social Media 150

Social Media Marketing X-cart Payments 150

Optimizely

JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. This marketing strategy isn’t too complicated, but you have to put in the work. Here we will outline the steps to follow so you can create triggered behavioral marketing campaigns that will drive real revenue for your B2C brand.

Marketing 186

Marketing eCommerce B2C Channel 186

Ecommerce Platforms

JUNE 4, 2017

I personally view these as fads where as cross border ecommerce has potential to be the future of ecommerce. What is cross border ecommerce. What are the risks for cross border ecommerce. By 2020, over 2 billion e-shoppers, or 60 percent of target global population1, would be transacting 13.5

eCommerce 159

eCommerce Merchant Services Payment Services Payments 159

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. of all retail sales online.

eCommerce 71

eCommerce Outdoor eCommerce Marketing Hobbies 71

GetElastic

NOVEMBER 26, 2018

B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.      Here are three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.  

B2B 136

B2B B2C Mobile Social Media 136

Elsner

FEBRUARY 28, 2019

Start treating B2B as B2C: Host some of the best practices from B2C business model. People still believe in the greatest myth around eCommerce wholesale that it is difficult to get your sales channel up and running” said Pierre Verrier. trillion B2B eCommerce market. Provide social proofs.

B2B 110

B2B Definition eCommerce B2C 110

Optimizely

JUNE 29, 2017

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. team chose Zaius as their marketing platform because it empowered them to: 1. Increase the overall reach of campaigns by identifying customers across channels and devices. The Zaius Solution. The Manillo.dk

B2C 150

B2C Accessories Channel eCommerce Marketing 150

Smile.io

MARCH 8, 2024

There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.    Since then, the live commerce sector has grown massively , reaching a value of $1,498.7 Unsurprisingly, China is a big player, with an ecommerce market worth $885.94

Social Media 70

Social Media Customer Loyalty Customer Retention eCommerce 70

Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Let your B2C CRM do the heavy lifting!

B2C 225

B2C Omnichannel Multi-channel Channel 225

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7 B2B Ecommerce: What is it?

B2B 90

B2B eCommerce B2C Merchant Services 90

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton.

B2B 141

B2B Management eCommerce B2C 141

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. Sell on multiple channels?

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Optimizely

NOVEMBER 13, 2018

It all comes down to creating an exciting, clear, and consistent B2C brand. Here we look at some of the most exciting ecommerce fashion brands today and dig into the secrets to their success in a tough target market. Get some bright ideas and learn how your brand can compete with the right marketing strategy to drive growth.

Fashion 236

Fashion eCommerce Marketing Jewelry 236

Optimizely

NOVEMBER 14, 2017

So why would they open your marketing email out of the hundreds they receive? As a B2C marketer, it’s your job to catch their attention in the confusion and chaos of a busy inbox. You have to prove to them over and over again that it’s worth their time to engage with your ecommerce brand. Try alternate channels.

B2C 150

B2C Omnichannel Mobile eCommerce 150

Optimizely

SEPTEMBER 12, 2017

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply. Most responsive channel.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

Omnisend

MAY 31, 2023

It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. But it includes an extra channel— push notifications —and is available at a lower cost. While both offer trigger-based campaigns, Omnisned focuses more on ecommerce.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78