CPC Strategy

APRIL 16, 2024

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “ The Marketing Analytics Landscape, Q2 2024.”

Marketing 88

Marketing B2C eCommerce Channel 88

Optimizely

JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Forrester eCommerce

MAY 24, 2022

Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video.

B2C 195

B2C Marketing Channel Consumer 195

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? The many systems of B2C marketing.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Forrester eCommerce

AUGUST 12, 2021

The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.

Channel 330

Channel Marketing Management B2C 330

Optimizely

JANUARY 8, 2019

Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing. Have you implemented a contest marketing strategy for your B2C brand yet? We’re talking about contest marketing, not content marketing.

B2C 210

B2C Social Media Clothing Channel 210

ESW

AUGUST 29, 2023

Expanding DTC channels to global markets involves many complex and moving parts. Since 2019, ESW and SalesForce Commerce Cloud (SFCC) have worked together to propel the world’s best-loved brands into new markets with industry-leading solutions that grow business and create exceptional customer experiences. Or DSquared.

B2C 78

B2C Payment Services Multi-channel Payments 78

Forrester eCommerce

APRIL 8, 2024

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success.

Marketing 228

Marketing Channel B2C 228

Optimizely

SEPTEMBER 18, 2018

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

B2C 261

B2C Magazine Fashion Jewelry 261

Forrester eCommerce

APRIL 29, 2021

In this Forrester Wave™, we compare CCCM solutions from enterprise marketing software suite vendors. Done right, CCCM delivers more than outbound campaigns.

Channel 228

Channel Marketing Management B2C 228

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. New channels.

B2C 91

B2C eCommerce Travel Consumer 91

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Forrester eCommerce

MAY 11, 2020

As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies.

Channel 281

Channel Marketing Consumer B2C 281

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). However, it isn’t all bad news for the CPG brands who rely on retail partners.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

MARCH 19, 2024

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. ChatGPT, other GPT tools, Bard, AI-powered measurement tools and marketing automation all took higher billing and gobbled more headlines than clever or resonant marketing campaigns.

B2C 264

B2C Multi-channel B2B Marketing 264

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Marketing 311

Marketing Social Media Blog B2C 311

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Try out new channels quickly and make adjustments on the fly to profitably reach those buyers. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

Liveintent

JUNE 22, 2022

If you’re a D2C marketer you probably have two things on your mind: increasing awareness of your brand and driving business growth. Instead of putting all your eggs in one basket, consider marketing channel diversification. What is marketing channel diversification? Avoid channel saturation and a high CPA.

Channel 62

Channel Marketing B2C Blog 62

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Try out new channels quickly and make adjustments on the fly to profitably reach those buyers. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 228

Channel Management Customer Data Technology 228

Optimizely

SEPTEMBER 25, 2018

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. Email marketing strategies to engage buyers after their first purchase.

Webinar 199

Webinar Marketing B2C Customer Loyalty 199

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 star rating.

Social Media 331

Social Media Marketing B2B eCommerce 331

Forrester eCommerce

AUGUST 10, 2022

Every advertising channel now parades as “performance” to appear accountable to outcomes. As a result, the category of performance marketing – once wholly focused on search, social, native, and affiliate marketing – is diluting. This dilution, along with three trends, is causing performance marketing’s underperformance.

Marketing 195

Marketing Channel B2C Customer 195

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. Contextual. Personalized. – The pace of consumer behavior change has mutated this year as a […].

Channel 242

Channel Management Consumer Marketing 242

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. New channels.

B2C 59

B2C eCommerce Travel Consumer 59

Forrester eCommerce

MAY 10, 2018

Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. Marketing innovation” and “process,” you […].

Channel 256

Channel Marketing Customer B2C 256

Forrester eCommerce

MARCH 11, 2020

Measuring marketing performance is not just a tongue twister; it’s hard work. Channel-specific metrics cause headaches, and reporting is a hodgepodge of data sources and dashboards from multiple martech and measurement tools.

Marketing 339

Marketing Management Channel Customer 339

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 425

B2C Consumer Customer Loyalty Channel 425

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? SMS marketing use cases.

Marketing 268

Marketing eCommerce B2C Mobile 268

Optimizely

FEBRUARY 28, 2019

When it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently.

B2C 207

B2C Marketing Technology Games 207

RTP blog

APRIL 26, 2018

Intelligentsia Coffee, Sugarfina Show That Retailers Must Treat B2B Buyers Like Retail Shoppers Both conferences included examples of the benefits of serving every channel in retail — including wholesale. It’s pretty crowded and we’re not the first-to-market so we’re trying to make some headway with these products.”

B2B 150

B2B B2C Magento eCommerce 150