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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. I can still run analyses on specific campaigns.

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QUIZ: Are You Ready for Omnichannel Ecommerce?

Optimizely

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. But how do you do it effectively?

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QUIZ: Are You Ready for Omnichannel?

Optimizely

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. But how do you do it effectively?

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2018 Predictions: What B2C Marketers Need To Know

Optimizely

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? B2C marketers will stop wasting time on vanity metrics. B2C marketers today have application fatigue.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected. Connect Your In-Store and Digital Experiences with Conversational Commerce.

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New Forrester Report: 4 Forces Shaping B2C Buying

ChannelAdvisor

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. New channels.

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