Retail TouchPoints
JUNE 9, 2022
The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked. And it doesn’t stop there.
Retail TouchPoints
DECEMBER 14, 2021
There’s been a similar situation in terms of the distribution of all manner of consumer goods. That’s a dramatic shift in the way people are acquiring consumer goods. Just as you couldn’t advertise on every TV show, you can’t have a retail plan that is used in every type of B2C store; you have to make choices.
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FastSpring
JANUARY 7, 2020
And we’re not just talking about consumer goods. First, let’s talk about the two main review-site categories: B2C and B2B. B2C Review Sites. When we think about review sites, we usually think about B2C sites like: Yelp. So, when it comes to finding the right review sites, B2C businesses have a lot of options.
ESW
MAY 17, 2023
A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers.
Retail TouchPoints
MARCH 30, 2023
Your team wants to do things quickly, test things quickly, and having an experiment-driven approach is really important to success in B2B, B2C or any digital experience.” Moving as quickly as possible helps with both hard times, like COVID when you need to pivot quickly, but also the day-to-day. View the session on demand.
GetElastic
OCTOBER 30, 2019
In order to avoid duties and waiting times post-Brexit, British consumers will focus on British products, making imported products less attractive. B2C businesses will suffer more in the coming months as tariffs and waiting times will take their toll and force them to raise prices and lower expectations in regards to delivery time.
Optimizely
MAY 22, 2018
B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. As a marketer, I’m very blessed to have such a niche market, rather than a mass consumer good. What do you think is going to be important in the world of B2C marketing in the future?
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