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14 Niche Marketplaces to List Your B2C Services

Kissmetrics

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C 294
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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

And of course, all for free. ??. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks. As I mentioned above, it is a 4-week course. So what exactly will I learn?

eCommerce 363
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How to Run an Online Contest for Your B2C Brand

Optimizely

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Acquiring email addresses is are of course the key goal in running a contest, but what else do you want to achieve with this marketing campaign? No, that’s not a typo.

B2C 210
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170
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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. B2B purchases no longer happen exclusively over the phone, in boardrooms, or on the golf course.

B2C 114
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Keep Your Eye on the Customer Engagement

Optimizely

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. Are your customers truly engaged, or are they just coasting?

Customer 210
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

The challenge, of course, is that the customer journey is more complex than it ever has been — not to mention fluid. For today’s B2C brands, nothing happens outside the context of the customer. The New Balance Sheet. Brian Goldfarb is the Chief Marketing Officer at Amperity , a leading enterprise customer data platform.

Customer 299