Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 218

B2B eCommerce BigCommerce Omnichannel 218

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. One of the issues is thatcustomer data is often siloed.

Multi-channel 214

Multi-channel Retail Customer Experience Customer Data 214

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 343

B2C Customer Experience Technology Marketing 343

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 506

Customer Experience Customer Data Customer B2C 506

Digital Doughnut

FEBRUARY 22, 2023

CDPs help businesses collect, store, and analyse customer data, while MAPs help businesses automate and personalise their marketing efforts. CDPs and MAPs are two key technologies that businesses are using to deliver seamless CX.

Customer Experience 97

Customer Experience Customer Customer Data Technology 97

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Klaviyo Features. Automation.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

AUGUST 9, 2021

For today’s B2C brands, nothing happens outside the context of the customer. Traditional corporate balance sheets can capture a snapshot of financial health in a given moment, but they do little to recognize the long-term value of customer-obsessed marketing organizations. The New Balance Sheet.

Customer 297

Customer Multi-channel B2C Omnichannel 297

GetElastic

OCTOBER 16, 2019

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively.

B2B 150

B2B Customer Data B2C Technology 150

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 221

B2C Marketing Technology Customer Data 221

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Retail TouchPoints

DECEMBER 23, 2022

Prioritiz e profitability and customer experience to help retailers fight the impact of inflation. Not only does it hinder repeat engagement and building loyalty, but anonymous shoppers also make it difficult to deliver a 1:1 personalized experience because no historical customer data exists.

eCommerce 209

eCommerce Shipping Costs Retail Recommendation 209

Forrester eCommerce

MAY 3, 2021

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that.

Customer Data 318

Customer Data Customer Marketing Customer Experience 318

GetElastic

NOVEMBER 26, 2018

  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

Optimizely

JUNE 29, 2017

Razorgator is based in California, has over 1 million customers, and has sold over 3.5 One of the biggest pain points was the 4-hour lag between a customer’s actions and Razorgator’s ability to act on them. million tickets to more than 250,000 events.

B2C 150

B2C Events Channel Customer Data 150

Forrester eCommerce

NOVEMBER 1, 2018

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Other 367

Other Customer Customer Experience Customer Data 367

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. Seems simple?

B2C 186

B2C Customer Data Customer Marketing 186

Optimizely

OCTOBER 29, 2019

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. Seems simple?

B2C 150

B2C Customer Data Customer Marketing 150

Sailthru

NOVEMBER 19, 2019

Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others. Traditional, scheduled campaigns are no longer enough.

Channel 74

Channel Management B2C Reference 74

Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 235

Channel Management Customer Data Technology 235

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05. Brendan Witcher, Vice President, Principal Analyst, Forrester Research.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Now, consolidating gains can help retailers focus on the customer experience to improve loyalty and potentially capture new markets. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

GetElastic

SEPTEMBER 2, 2021

It just requires getting involved with the technology, ensuring your customer data is updated and accurate and making yourself a part of the channel your customers want to use when online making a purchase decision. This is true for both B2C and B2B buying decisions.

B2B 141

B2B Management eCommerce B2C 141

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. Are you really a data-driven B2C marketer? How many converted into long-term customers?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Ecommerce Platforms

FEBRUARY 23, 2021

This product will help you to make the most of your omnichannel selling experience, by ensuring you can manage and sell items from anywhere. With customer data reports, you’ll have no problem collecting insights into the behavior of your customers. Customer data reports. B2B and B2C commerce functionality.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Kibo

APRIL 26, 2022

The front-end and back-end tools are separate, so your marketing team can create and deliver customized content (no coding skills required) while your developers can work separately on expanding and maintaining your website’s back-end functionality. Microservices facilitate good customer experiences in a few ways.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Forrester eCommerce

JULY 3, 2018

On paper, customer experience (CX) is about people creating memorable experiences for other people. Customers approach your brand with unique emotional profiles, tendencies, and preferences that shape how they feel about your CX. But in reality, resonating with consumers is complex and messy.

Consumer 170

Consumer Customer Experience Customer Other 170

Omnisend

DECEMBER 15, 2020

Better customer expectation management and needs assessment. Also, polished interactions in all communication channels are the foundation for an excellent customer experience. Fine-tune your support channels to meet your customers’ expectations and increase conversion. Chatbot for AI-assisted tips.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Onilab User Guides

FEBRUARY 15, 2019

Enhancement of customer experience. Blake Morgan is a customer experience keynote speaker. At MLAU’19, she discussed how even the slightest things about your store impact customer experience and what companies should do to retain their customers and create win-win situations. Magento page builder.

Magento 53

Magento eCommerce Mobile eCommerce B2B 53

365 Retail

MAY 7, 2021

Furthermore, it’s not just retail that has been impacted by the urgent shift to e-commerce sales, several new industries, in both B2C and B2B sectors, alike have undergone a similar shift. Trust is an important factor in customer experience. Payment Modes: Today, consumers use multiple payment modes for online shopping.

eCommerce 96

eCommerce Payment Services Merchant Services eCommerce Platforms 96

Kibo

SEPTEMBER 27, 2021

Improved Customer Engagement and Loyalty. Brands that successfully identify customers and combine customer data with in-session analytics can create better experiences for shoppers. This enables ecommerce businesses to monitor and act on customer preferences and trends when they’re happening. ‘.

Payments 62

Payments eCommerce Recommendation Improvements 62

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences.

B2C 145

B2C B2B Reference eCommerce 145