Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? Does this sound familiar?

How Contextual Commerce Improves Customer Loyalty

Zaius

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. That’s why contextual commerce is so important in B2C marketing. How can contextual commerce improve loyalty?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Integrations Power B2C Marketing

Zaius

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. Integrate all your customer data. Product catalog data.

B2C 163

Why B2C Marketers Need a Single Source of Data

Zaius

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

B2C 195

Are You a True Data-Driven B2C Marketer?

Zaius

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? You’ve got a new customer.

B2C 215

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? As a B2C marketer, you can’t market to everyone or you’ll sell to no one. What makes them happy customers?

On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM

Zaius

Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions. Hear from a Zaius customer already using the platform to their advantage.

Demo 195

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. Data Scientist. By focusing on these three aspects of marketing, you’ll be able to succeed in this ever-evolving role and give your customers a fantastic experience from day one to 100. Data Scientist.

B2C 204

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers. While the company continues to sell through large retailers, it also sells directly to customers through distribution centers.

B2C 163

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time.

[Live Demo] Turn Buyers Into Fans with B2C CRM

Zaius

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions.

Demo 42

Why Should You Care About Ecommerce Lifecycle Automation?

Zaius

The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? Customers who only buy from certain categories, such as ladies jeans.

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Constantly update your customer data.

A Customer’s Second Purchase Is More Important Than Their First

Zaius

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Ultimately, what’s the key takeaway here for B2C marketers?

How In-Store Data Drives Digital Marketing Success

Zaius

How much do you really know about your customers who shop with you in-store? If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). What is in-store data?

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data.

How Dynamic Personalization Powers Great Marketing

Zaius

Your customers don’t just want personalization, they expect it. If you want to offer an experience to turn one-time shoppers into brand fans that swear their undying loyalty to your product, you must personalize your marketing. Data science-powered recommendations.

Tips for Creating the Perfect Product Recommendation Campaign

Zaius

Customers are fickle. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more.

7 Major Takeaways from Shoptalk 2018

Zaius

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Whether you couldn’t make it to The Venetian in Las Vegas or you just couldn’t attend every single session, you may have missed a key insight that could help you grow your B2C business. Customer data creates seamless customer experiences.

B2C 150

6 Valuable Lessons from Etail East 2018

Zaius

The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. Unfortunately, omnichannel remains a struggle for many B2C brands.

3 Ways to Get Buyers to Opt In Without a Discount

Zaius

As a B2C marketer, this should worry you. By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. Luckily, it’s not the only way to get your customers to opt in.

Travel 195

Meet Zam: Your Marketing Assistant

Zaius

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Drowning in data. Centering the customer. We have someone you MUST meet!

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 Department of Commerce data shows that ecommerce sales currently average about 9.1% The ability to speak directly to your customers and make adjustments has never been easier.

B2B 429

Why Brands Should Consider Selling Direct to Consumer

Scalefast

Today, with the rise of digital commerce, brands have direct access to their customer base. By bypassing retailers, brands are able to foster long-term relationships directly with their customers. They also gain control over the transaction, user experience, and customer contact information, which are crucial to generating repeat purchases and customer loyalty. With an online presence and international shipping, brands can sell to customers all over the globe.

B2B Ecommerce (October 2019): The Step by Step Guide to Setup, Build & Grow a B2B Ecommerce Business

Ecommerce Platforms

The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. So the first step is to reach out to people- not just any people- people who fit your niche buyer/customer persona and ask them about their problems.

B2B 149