The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up
Optimizely
JANUARY 10, 2019
It’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.
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