WHITEPAPER: How Identity Resolution Drives B2C Marketing Success


What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers.

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Why B2C Marketers Need a Single Source of Data


Data is at the core of all ecommerce marketing today. However, data has proliferated as quickly as your marketing tools have. When every single platform is collecting data, things can get messy, fast. Too many marketing platforms. Ecommerce platform.

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Become an Empowered B2C Marketer


What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Get a single view of your customer.

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Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […].

2018 Predictions: What B2C Marketers Need To Know


The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. How will you be analyzing customer data?

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7 Strategies to Drive Urgency in Your Ecommerce Marketing


Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” But in the real world, customers may take months or even years to warm up to your brand before buying. There’s powerful psychology behind why your customers buy.

The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data


Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. .

WEBINAR: The Rise of the B2C Marketer as a Data Scientist


We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. Here’s what you’ll learn: How to capture and unify your customer data across multiple channels.

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REPORT: Omnichannel Marketing is All Hype, No Execution


The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. Email marketing. Strategic omnichannel marketing.

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand


This is mission and customer participation mixed into one. It’s baked into your product details, customer emails, and shopping cart checkout page. As ecommerce owners and managers, building a powerful and engaging brand is our most important work. Customers at risk.

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty


Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales


And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale. By and large however, the #1 reason for shopping cart abandonment beyond a customer just not being ready to buy is price. Our B2C site now has a steady 4.5%

Weird, But True: Your Loyal Customers Have Multiple Identities


Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

Don’t Be Afraid of Multi-Channel Marketing Attribution


Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

A Customer’s Second Purchase Is More Important Than Their First


Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Optimize your marketing content to stand out.

Why Should You Care About Ecommerce Lifecycle Automation?


The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer.

Who Exactly is Your Ideal Ecommerce Customer?


Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

How to Re-Engage Your At-Risk Customers


Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products.

Emerging tech to meet B2B buyer expectations 


trillion in business to business   ecommerce sales by 2021. With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In

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6 Valuable Lessons from Etail East 2018


This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. We’ve broken down the top takeaways from all the best sessions and exactly what you need to know to succeed in the ever more competitive world of ecommerce. Traditional Brands Are Moving Aggressively into Ecommerce. “I Jim Edgett, Head of Integrated Marketing at Gamestop. The Customer Is the Center of Everything. “We

When Ecommerce Personalization Goes Wrong


As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Unfortunately, when ecommerce marketing goes wrong, it can go very, very wrong.

Plant Big-Ticket Items in Your Buyers’ Brains


If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges


When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. What is Ecommerce? eCommerce. Ecommerce.

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B2B Ecommerce (October 2019): The Step by Step Guide to Setup, Build & Grow a B2B Ecommerce Business

Ecommerce Platforms

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. Step 1: Select a Niche to set up Your B2B Ecommerce Business.

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