B2C Customer Data eCommerce Marketing Omnichannel 
Optimizely
NOVEMBER 30, 2017
The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?
Optimizely
AUGUST 9, 2018
For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.
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Optimizely
DECEMBER 5, 2017
As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Use customer data to segment buyers. 1 Purchase.
Optimizely
AUGUST 31, 2017
As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.
Optimizely
OCTOBER 9, 2017
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.
Omnisend
MAY 31, 2023
Use Omnisend to power omnichannel marketing campaigns at scale Get started for free What Dotdigital has to offer? 5 Omnisend is a powerful omnichannel marketing automation tool. Email marketing : Omnisend offers an intuitive email builder and occasion-specific, ready-to-use templates. Omnisend G2 rating : 4.5/5
Optimizely
NOVEMBER 9, 2017
What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Get the Whitepaper Now.
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