Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

BigCommerce

FEBRUARY 13, 2018

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

DECEMBER 19, 2017

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Customer 186

Customer eCommerce B2C Fashion 186

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Optimizely

DECEMBER 5, 2017

In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

GetElastic

SEPTEMBER 2, 2021

I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.

B2B 141

B2B Management eCommerce B2C 141

Optimizely

OCTOBER 26, 2017

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. It’s not because your customers are purposely trying to confuse you.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

AUGUST 9, 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. We’ve broken down the top takeaways from all the best sessions and exactly what you need to know to succeed in the ever more competitive world of ecommerce. Jim Edgett, Head of Integrated Marketing at Gamestop.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

SEPTEMBER 6, 2018

That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase. It’s after this point that customers are more likely to return for additional purchases. Consider the fact that loyal, repeat customers spend up to three times as much as one-time customers.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

FEBRUARY 21, 2019

We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life.

B2C 30

B2C Webinar Marketing Customer Data 30

Optimizely

OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. But if you’re seeing no engagement at all, those customers are definitely at-risk.

Customer 306

Customer Channel B2C Omnichannel 306

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. You have to measure multiple channels.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

BigCommerce

APRIL 21, 2017

As ecommerce owners and managers, building a powerful and engaging brand is our most important work. Looking at your store’s overview data, including abandoned cart data , purchase funnel and most popular products is a great place to start. BigCommerce Insights cohorts customers for you automatically.

eCommerce 420

eCommerce Shipping Costs BigCommerce Gifts 420

GetElastic

NOVEMBER 26, 2018

trillion in business to business   ecommerce sales by 2021. With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In It is estimated that the US alone will generate over $1.2

B2B 136

B2B B2C Mobile Social Media 136

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. October 27. million by 2022.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Ecommerce Platforms

OCTOBER 22, 2021

According to Statista, the UK has the biggest eCommerce market in Europe, with revenue reaching £693 billion in 2019, up from £677.8 UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. Founded in 2002, EKM is very much aimed at the UK market.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

Omnisend

MAY 24, 2023

But the truth is, there are plenty of email marketing tools you can access for less (or even free) and still get plenty of useful features. And although Moosend is a popular email marketing tool in the world of ecommerce, it lacks important features like SMS functionality. You don’t have to settle for less.

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line. Recommend more expensive products to complement customers’ orders.

Shipping Costs 220

Shipping Costs Multi-channel Events Recommendation 220

Omnisend

MAY 24, 2023

But which email marketing platform best suits your business? Drip is a powerful email marketing software solution that aims at helping ecommerce platforms make the most of their contact lists. The tool then uses this data to provide detailed reports that make it easy for you to track the performance of your campaigns.

Marketing 158

Marketing Live Chat Social Media Shopify 158

ROI Revolution

OCTOBER 7, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. to hit $14.93

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2022

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. growth over 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Ecommerce delivered $32.5

eCommerce 78

eCommerce Social Media Payments Payment Services 78

Omnisend

MAY 31, 2023

Use Omnisend to power omnichannel marketing campaigns at scale Get started for free What Dotdigital has to offer? Email marketing : Omnisend offers an intuitive email builder and occasion-specific, ready-to-use templates. It also offers unique ecommerce features like a product picker and unique discount codes.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

BigCommerce

APRIL 14, 2017

A variety of content goes into these emails in an attempt to win a customer back. Ecommerce software providers like BigCommerce offer their own out-of-the-box abandoned cart series. For instance, Silk Road Teas sees 17% of customers who have abandoned cart come back to purchase. Our B2C site now has a steady 4.5%

Shipping Costs 411

Shipping Costs Payments Payment Services BigCommerce 411

SellBrite

JUNE 7, 2017

Here’s how to ace your loyalty program: Personalize – As our ability to hone in on relevant customer data increases, so does our ability to market targeted offers to customers. More and more, customers expect all brands to know what they like and to send them offers that are of value to them.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack.

Consumer 323

Consumer Marketing Mobile Customer Data 323