Retail TouchPoints

AUGUST 9, 2021

Focusing resources appropriately requires fluency in sophisticated customer analytics that can identify a brand’s most valuable customers, while also helping marketers understand the right target acquisition costs based on projected lifetime value. For today’s B2C brands, nothing happens outside the context of the customer.

Customer 298

Customer Multi-channel B2C Omnichannel 298

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Elsner

MAY 21, 2020

We are not only talking about B2B customers, but B2B buyers are also consumer buyers at some time. Customer satisfaction has been better, but there has been no improvement in the buying journey of B2B buyers. B2B buyers now desire a more B2C like customer experience while purchasing products from a vendor. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05. What’s Next: Social. 3:30 PM – 3:50 PM.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Instead of converting a new customer, this email instead annoyed her.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 235

Channel Management Customer Data Technology 235

Ecommerce Platforms

FEBRUARY 23, 2021

Large community : You’ll have no problem finding experts to help with your omnichannel Magento experience. With any self-hosted platform, you’ll often swap support for customization options. This product will help you to make the most of your omnichannel selling experience, by ensuring you can manage and sell items from anywhere.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Optimizely

JUNE 29, 2017

One of the biggest pain points was the 4-hour lag between a customer’s actions and Razorgator’s ability to act on them. In order to get around this, the team outsourced their real-time, triggered emails to a third party – leading to further fragmentation of customer data and communications.

B2C 150

B2C Events Channel Customer Data 150

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OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. By the numbers.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Kibo

APRIL 26, 2022

A pivot to omnichannel shopping is also being adopted by consumers. The front-end and back-end tools are separate, so your marketing team can create and deliver customized content (no coding skills required) while your developers can work separately on expanding and maintaining your website’s back-end functionality.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Ecommerce Platforms

JANUARY 12, 2021

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Omnisend

MAY 31, 2023

Use Omnisend to power omnichannel marketing campaigns at scale Get started for free What Dotdigital has to offer? 5 Omnisend is a powerful omnichannel marketing automation tool. But where it shines is using customer data for creating highly-targeted email campaigns. These offer robust features with transparent prices.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Optimizely

MAY 8, 2018

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. Probably your access to accurate customer data.

B2C 186

B2C Customer Customer Data Definition 186

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. To do this, you need a robust omnichannel fulfillment strategy and the right order management software to support it. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Ecommerce Platforms

MAY 3, 2023

Shopify Plus merchants can also track wholesale orders, send invoices, and leverage the existing product data and apps on their Shopify store to manage B2C and B2B sales at the same time. It also syncs customer data automatically. You could also sell exclusive wholesale products.

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Enterprise e-commerce platforms can help businesses comply with the Payment Card Industry Data Security Standard (PCI DSS).

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Kibo

MAY 20, 2014

Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Here’s how it works.

White Paper 62

White Paper B2B Shipping Costs B2C 62

Kibo

DECEMBER 14, 2021

Let’s dive into how brands can take advantage of the omnichannel customer journey, mobile experiences, social media, and corporate responsibility to reach and secure the millennial consumer today and into the future. Thus, many prefer the ease of an omnichannel customer experience to keep their business and attention.

Social Media 62

Social Media Retail Mobile Omnichannel 62

GetElastic

JANUARY 13, 2019

You can then use that data to personalize the content shown on your website, app, social media, chatbot, orother touchpoint to create a more relevant, curated customer experience. Data analysis and artificial intelligence make it easier to make sense of the mountains of customer data available.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Omnichannel takes over the organization. “To Customer data creates seamless customer experiences.

B2C 150

B2C Omnichannel Channel Customer Experience 150

Optimizely

FEBRUARY 6, 2018

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

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OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer. This is a huge amount of data for you to keep track of as a B2C marketer.

Customer 186

Customer B2C Customer Data Mobile 186

Ecommerce Platforms

MARCH 9, 2023

Zoho CRM supports: B2C companies : B2C companies with shorter customer lifecycles can access features like instant surveys, lead management, marketing automation and more. Multichannel communication capabilities mean you can exceed customer expectations whenever they interact with you.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

Kibo

DECEMBER 8, 2022

As more consumers and B2B buyers favor omnichannel journeys to complete their purchases, it’s more critical than ever for businesses to have an order management system that can support and enhance those experiences. This follows our earlier announcement of bring named the only Leader in The Forrester Wave : B2C Commerce Solutions, Q2 2022.

Management 62

Management B2B B2C Fulfillment 62

Kibo

OCTOBER 5, 2021

McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers. Omnichannel Personalization.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Optimizely

MARCH 15, 2018

Omnichannel engagement filtering helps you see the full picture of your customers so you know who truly is and isn’t engaged across multiple channels. With omnichannel engagement filtering, you should consider a number of other factors to determine whether a buyer is truly still engaged or not. So what are you waiting for?

Customer 170

Customer B2C Social Media Omnichannel 170

Optimizely

OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. That means keeping them engaged with your brand at all times. Track engagement over time.

Customer 306

Customer Channel B2C Omnichannel 306

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? This will then enable you to implement a true omnichannel marketing strategy. Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199